Tommy Hilfiger Announces Keegan Bradley as Global Ambassador for Golf Collection
Bradley will be the global ambassador for “Tommy Hilfiger” golf apparel through 2014
NEW YORK, NEW YORK (January 17, 2012) - The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), is pleased to announce that Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, will serve as global ambassador for the Tommy Hilfiger golf line through 2014.
Commencing January 2012, Bradley will represent the brand by wearing select pieces from the men’s golf collection. “I am thrilled to have Keegan Bradley as the global ambassador for our golf collection,” said Tommy Hilfiger. “His energy both on and off the course is inspiring and a wonderful fit for our brand. We wish Keegan the very best on his upcoming season.”
“I am really excited about joining the team at Tommy Hilfiger,” said Keegan Bradley. “Tommy Hilfigeris an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!”. “Keegan's style, values and determination make him an ideal person to have on our team,” said Mark Fletcher, President of Fletcher Leisure Group. “The timing could not be better as Keegan's game has great momentum as does the Tommy Hilfiger brand.”
The Spring 2012 collection is inspired by the preppy, energetic spirit of the Tommy Hilfiger brand. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a licensing agreement with Fletcher Leisure Group, the men’s and women’s golf line is available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as tommy.com.
Targeting men and women golfers, the collection offers a wide selection of garments with approximately 100 styles for men with expected retail prices ranging from $65 (€60/£50) for short-sleeved polos to $120 (€140/£115) for sophisticated outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $65 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.
Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collection was introduced in Europe.
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About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing highquality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van HeusenCalvin Klein, Tommy Hilfiger<IZODARROWBass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNYIke Behar and John Varvatos.
About The Fletcher Leisure Group
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley and wholly owned AUR and Sunice.
For further information:
Director of Public Relations
Tommy Hilfiger USA
212 548 1854
Director of Communications
Tommy Hilfiger USA
212 548 1933
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