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Grand Prize Winner of Van Heusen Institute of Style Super Bowl XLVI Ultimate Fan Experience Announced

Campaign On Created to Bring Style and Swagger Back into Men’s Lives Yields Over 2,000 Submissions Showcasing Contestants’ Transformation from ‘Schlub to Swagger’

NEW YORK--(BUSINESS WIRE)--Feb. 1, 2012-- Joivan Jimenez of Ocala, Florida has been named the grand prize winner of the Van Heusen Institute of Style Super Bowl XLVI Ultimate Fan Experience by transforming himself from “Schlub to Swagger.” Jimenez and four friends will fly to Indianapolis in a G4 jet, attend the GQ XLVI and ESPN The Magazine NEXT parties, experience complete style transformations and watch Super Bowl XLVI in a suite with Pro Football Hall of Famers Steve Young, Jerry Rice and Deion Sanders.

“I’ve never won anything like this before. When I got the call, I literally dropped to my knees,” said Jimenez. “I now think about the trip every day. I’m so glad to be going to the Super Bowl and to be going in style. I literally cried when I first found out.”

A judging panel, including campaign ambassadors Young, Rice and Sanders, Van Heusen Fashion Director Chad Kincaid, ESPN The Magazine Fashion Editor Samantha Rubin and GQ Fashion Market Editor Ted Stafford, selected the winner of the contest.

“It was tough selecting from so many great entries. All the guys brought their A game to this contest but it was the simplicity and taste level in Joivan’s transformation that really clinched it,” said Kincaid. “He pulled great elements together with a slim cut suit, checked shirt and skinny tie, but the devil was in the details as he topped it off with a razor thin pocket square and statement glasses. Joivan’s sense of personal style in adding just the right accessories was what set him apart from the pack!”

Over 2,000 submissions were received since the campaign launch in September when Van Heusen, in partnership with GQ and ESPN, challenged men to step up their style game and share their transformations from “Schlub to Swagger” by submitting before and after photos on for the chance to win the ultimate sports fan experience - attending Super Bowl XLVI in Indianapolis in style.

The Institute of Style campaign was created in 2011 with the goal of bringing style and swagger back into men’s lives. At, men can receive style tips from leading fashion editors and stylists at GQ, ESPN The Magazine and Van Heusen, create looks for various life scenarios and hear pointers from Young, Rice and Sanders.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, visit

About GQ

GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at, and as an app at The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

About ESPN

ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of eight 24-hour domestic television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, ESPN 3D and the regionally focused Longhorn Network) and five HD simulcast services (ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include ESPN Regional Television, ESPN International (46 networks, syndication, radio, websites), ESPN Radio (broadcast, satellite, online and apps, a growing category led by ScoreCenter), (plus a variety of sport-, college-, and market-specific sites), ESPN The Magazine, ESPN Enterprises, ESPN High School and espnW. Multi-screen offerings include WatchESPN (access to several ESPN networks online and via an app) and ESPN3 (live multi-screen network available online, on the go and via Xbox LIVE). Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Source: PVH Corp.

Matt McCullough
MATTER, Edelman Sports & Entertainment Marketing
O: 212-642-7706
C: 917-306-5096
Jason Colin
Director Global Media Relations
Dana Perlman
Treasurer, Senior Vice President-Business Development & Investor Relations



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