Investor Relations > Press Releases

CK ONE Launches First Global Advertising Campaign Introducing New Color Cosmetics Line

NEW YORK, NY, FEBRUARY 24, 2012 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc., a leader in the global beauty industry, today unveiled the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.

The advertising imagery portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. The ck one color cosmetics campaign will debut worldwide beginning in March 2012.

“ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”

“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”

Members of the distinctive cast exemplify the message of real beauty in classic ck one style. Most of the talent were also featured in the Spring 2011 ck one lifestyle and Fall 2011 ck one shock fragrance campaigns, including: Dutch supermodel Lara Stone – who is also featured in the Spring 2012 advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear; British model/songwriter Ruby Aldridge; Tanzanian model Herieth Paul; Australian model Abbey Lee Kershaw; British model Eliza Cummings; Chinese model Fei Fei Sun; and American model Ehren Dorsey; as well as male models, Swedish artist Viggo Janason and Russian model/rapper Yuri Pleskun.

The campaign was shot in New York City by renowned photographer David Sims, who has also directed campaigns for Calvin Klein Collection, ck Calvin Klein, as well as for ck one, Calvin Klein Eternity Aqua, and Calvin Klein Eternity.

The concept was conceived by consulting creative director Fabien Baron of Baron + Baron, working with CRK, Calvin Klein, Inc.’s in-house advertising agency.

Focusing on the unique ck one color cosmetics segmentations, which is based on how consumers categorize products – look real, define yourself, and add intensity – the campaign combines lifestyle imagery with product textures for a vivid sensory experience. The look real segment inspires consumers to strive for authentic beauty; define yourself showcases high-precision products that are used to enhance facial features; and add intensity offers a range of colorful products for self-expression. Each group will be showcased across integrated multi-media platforms - print, digital, and in-store merchandising. Exclusive online content and retailer partnerships will be launched in spring 2012.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming , Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada. For additional information about Coty Inc., please visit www.coty.com.

### CONTACTS:

Calvin Klein, Inc. Coty Prestige Malcolm Carfrae Ashley Barrett Executive Vice President Vice President - Global PR Global Communications Calvin Klein Fragrances 212 292 9799 212 389 7118 malcolmcarfrae@ck.com ashley_barrett@cotyinc.com

Jennifer Crawford Natalia Sanchez Vice President Senior Manager, Global Public Relations Corporate Communications Calvin Klein Fragrances 212 292 9795 212 389 6840 jennifercrawford@ck.com natalia_sanchez@cotyinc.com

 

News

Filter News by Brand and Year:

Calvin Klein, Inc. Announces Global E-Commerce Expansion Plan for calvinklein.com / 12.19.14

PVH and Gazal Announce Expansion of Australian Joint Venture / 12.19.14

Tommy Hilfiger Announces Rafael Nadal as Global Brand Ambassador for Underwear and Tailored Collections / 12.17.14

PVH Corp. Announces to Its Board of Directors Appointment of Penny McIntyre / 12.12.14

PVH Enters into Worldwide Partnership with Save the Children / 12.10.14

PVH Corp. Reports 2014 Third Quarter Results / 12.3.14

PVH Corp. to Host Conference Call to Discuss Third Quarter 2014 Earnings Results / 11.12.14

Calvin Klein, Inc. Announces Executive Promotions in Global Marketing and Communications / 11.6.14

Tommy Hilfiger and Fred Gehring Speak at Harvard Business School / 11.4.14

Van Heusen Teams up with Career Gear and Encourages Consumers to #GiveAShirt This Holiday Season / 11.3.14

Friends of the High Line Host Second Annual High Line Art Dinner / 9.18.14

Olga Partners With My Hope Chest To Help Provide Cancer Survivors With Breast Reconstruction Surgery / 9.17.14

Media Alert: Tommy Hilfiger and Nina Garcia Host Exclusive Cocktail Event at Bloomingdale’s New York City 59th Street Flagship / 9.16.14

PVH Corp. Reports 2014 Second Quarter Results / 9.3.14

Tommy Hilfiger Returns to the Park Avenue Armory for Spring 2015 Fashion Show / 8.25.14

PVH Corp. to Participate in the Goldman Sachs 21st Annual Global Retailing Conference September 4, 2014 / 8.21.14

Tommy Hilfiger Fall 2014 Women’s Collection American Explorer / 8.18.14

PVH Corp. to Host Conference Call to Discuss Second Quarter 2014 Earnings Results / 8.11.14

Calvin Klein Announced as Official Event Sponsor of Fashion Rocks® Special to Air Live from the Barclays Center on CBS September 9, 2014 / 7.29.14

Calvin Klein, Inc. Announces Fall 2014 Global Advertising Campaigns / 7.15.14

Tommy Hilfiger Announces Fall 2014 Global Advertising Campaign / 7.14.14

Calvin Klein Fragrances Announces Actor Charlie Hunnam and Supermodel Doutzen Kroes to Star in Global Advertising Campaign for New Women’s Fragrance “Reveal Calvin Klein” / 7.11.14

Matteo Lamandini has Won the “Designer for Tomorrow” Fashion Talent Award / 7.9.14

CK ONE Announces New Global Advertising Campaign to Celebrate Fragrance’s 20th Anniversary / 7.1.14

Amateur Standout Cameron Wilson Joins Team IZOD in Multi-Year Partnership / 6.17.14

TOMMY HILFIGER CELEBRATES LONDON COLLECTIONS: MEN SPRING 2015 / 6.16.14

Calvin Klein Collection Honored at the 5th AMFAR Inspiration Gala in New York / 6.11.14

PVH Corp. Announces License Agreement with Vandale Industries for Warner’s and Olga / 6.10.14

PVH Corp. Annual Meeting of Stockholders June 19, 2014 / 6.10.14

Calvin Klein Collection Presented Francisco Costa’s Resort 2015 Collection / 6.5.14

PVH Corp. to Participate in the 34th Annual Piper Jaffray Consumer Conference on June 10, 2014 / 6.5.14

PVH Corp. Reports 2014 First Quarter Results / 6.4.14

PVH Corp. to Host Conference Call to Discuss First Quarter 2014 Earnings Results / 5.19.14

THE IFP (Independent Filmmaker Project), Calvin Klein Collection and Euphoria Calvin Klein Celebrated Women in Film at the 67th Cannes Film Festival / 5.15.14

The IFP (Independent Filmmaker Project), Calvin Klein Collection and Euphoria Calvin Klein Celebrated Women in Film at the 67th Cannes Film Festival / 5.15.14

Eternity Calvin Klein Announces New Global Advertising Campaign and the Return of Christy Turlington Burns to the House, with Husband Ed Burns / 5.9.14

Calvin Klein, Inc. Announces Distribution and Retail Store License Agreement for Latin America with American Designer Fashion S.A. / 5.8.14

PVH Corp. Announces License Agreement with Leisure Brands (Pty) Ltd. for IZOD Brand / 5.6.14

SPEEDO USA’s New TriClops Pack Wins Red Dot Award 2014 / 5.6.14

PVH Corp. Announces License Agreement with TS Commerce Corporation for Van Heusen Brand / 5.5.14

PVH Corp. to Participate in the 3rd Annual Nomura Retail Conference April 28, 2014 / 4.23.14

Calvin Klein, Inc. Hosted Multi-Brand Event in Singapore to Celebrate the Company’s Expanding Presence in Asia / 4.12.14

PVH Corp. Announces Minority Investment in Karl Lagerfeld / 4.8.14

PVH Corp. Reports 2013 Fourth Quarter and Full Year Results and Announces 2014 Outlook / 3.25.14

Calvin Klein, Inc. Announces Tom Murry to Retire; Veteran Calvin Klein Executive Steve Shiffman to Be Elevated to Chief Executive Officer / 3.25.14

PVH Corp. Announces the Closing of Its Amended and Restated Senior Credit Facilities and Redemption of Its 7.375% Senior Notes Due 2020 / 3.24.14

Arvind Limited Joins Indian Joint Venture with PVH Corp. for Operation of Calvin Klein Businesses in India / 3.24.14

Tommy Hilfiger Opens First Anchor Store in Tel Aviv, Israel / 3.20.14

PVH Corp. to Host Conference Call to Discuss Fourth Quarter 2013 Earnings Results / 3.7.14

Warner's And Olga Help Women Say Goodbye To "Sleevage" With Launch Of No Side Effects And On Your Side Bras / 2.26.14

PVH Corp. Announces Intention to Amend Its Senior Credit Facilities and Call Its 7.375% Senior Notes Due 2020 and Reaffirms Guidance for Fourth Quarter and Full Year 2013 / 2.21.14

Calvin Klein Underwear Launches Global Multimedia Campaign with Consumer Call to Action / 2.19.14

Calvin Klein Collection Presented Francisco Cista’s Fall 2014 Women’s Runway Show in New York / 2.13.14

PVH Corp. Announces Appointment of Two New Directors to Its Board of Directors / 1.31.14

Tommy Hilfiger Announces Collaboration with Zooey Deschanel / 1.27.14

Calvin Klein Collection Presented Italo Zucchelli’s Spring 2015 Men’s Runway Show in Milan / 1.22.14

CALVIN KLEIN COLLECTION PRESENTED ITALO ZUCCHELLI’S SPRING 2015 MEN’S RUNWAY SHOW IN MILAN / 1.22.14

CALVIN KLEIN COLLECTION PRESENTED ITALO ZUCCHELLI’S SPRING 2015 MEN’S RUNWAY SHOW IN MILAN / 1.22.14

Calvin Klein, Inc. Announces Spring 2014 Global Advertising Campaigns / 1.21.14

Calvin Klein Collection Presented Italo Zucchelli’s Fall 2014 Men’s Runway Show in Milan / 1.12.14

PVH Corp. to Reaffirm Earnings Per Share Guidance and Lower Revenue Guidance at the ICR Xchange Conference / 1.10.14

PVH CORP. Announces License Agreement with Axis Golf Pty. Limited for IZOD Brand / 1.6.14

Tommy Hilfiger Celebrates London Collections: Men Fall 2014 / 1.6.14