The "Americans in Paris" initiative was created as a global showcase for emerging American designers. As Paris Fashion Week attracts a wide array of international retailers, the showroom will provide invaluable global exposure for the designers as well as the sales, marketing, and media support necessary to expand their respective businesses.

"Following the strong response from retailers and editors last September, we are excited to bring „Americans in Paris‟ back for a second season. The designers are able to develop new international contacts and business opportunities that will help them further new business globally." said Steven Kolb, Chief Executive Officer of the CFDA.

"I am proud to support the second season of „Americans in Paris‟. My own experience at the beginning of my career inspired my commitment to mentor young designers. I know firsthand how difficult it can be to enter the fashion industry and I believe designers benefit from supporting and inspiring one another," said Tommy Hilfiger.

Ten previous CFDA/Vogue Fashion Fund designers have been selected to participate in the shared space and limited edition collection:

Albertus Swanepoel

Billy Reid

Creatures of the Wind

George Esquivel

Gregory Parkinson

Monique Péan

Ohne Titel

Pamela Love

Prabal Gurung

Simon Spurr

The showroom will be located at Galerie Joyce at the Palais Royal and will be open from March 3-5, 2012 during Paris Fashion Week. On Friday, March 2nd, U.S. Ambassador Charles H. Rivkin and Susan Tolson, will host a private cocktail party at their residence in honor of the designers and Tommy Hilfiger.

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With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world‟s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children‟s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men‟s tailored clothing; men‟s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

PVH Corp., one of the world‟s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world‟s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

The CFDA/Vogue Fashion Fund was established to help emerging American design talent find continued success in the business of fashion. It is expected that the awards (in 2010, raised to $300,000 for the winner and $100,000 each to two runners-up) will be used to further develop each designer‟s business in such areas as marketing, public relations, production and sales. In addition to the cash prizes, the award also includes mentorship from an esteemed group of industry professionals whose expertise is tailored to the designers‟ needs and future goals. Past mentors include Howard Socol, Rose Marie Bravo, Millard "Mickey" Drexler, Mark Lee and Domenico de Sole.

Since its inception in 2003, the program has granted $2.3 million to twenty-one design companies, including winners Billy Reid, Alexander Wang, Doo-Ri, Proenza Schouler, Rogan, Sophie Theallet, Trovata, and runners-up Eddie Borgo, Prabal Gurung, 3.1 Phillip Lim, Albertus Swanepoel, Derek Lam, Monique Péan, Patrik Ervell, Philip Crangi, Rodarte, Thakoon, Thom Browne, and Vena Cava.

In 2007, the CFDA/Vogue Fashion Fund created a separate Business Advisory Committee to review the applications of the ten CVFF Finalists (independently of the Selection Committee) with the intent of providing a more focused business perspective and targeted feedback on the designers‟ future potential in the business. The Business Advisory Committee will also be available to the seven finalists (who are not chosen as a winner / runner-up) as an on-going resource for mentoring, questions & answers and guidance.

For more information, please contact:

Souri Kim / KCD Megan Salt Rachna Shah/KCD

212-590-5113 212.286.6884 212-590-5116

kim@kcdworldwide.com megan_salt@condenast.com shah@kcdworldwide.com