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Tommy Hilfiger Announces Melissa Reid as Ambassador for Women’s

Reid will be the ambassador for “Tommy Hilfiger” women’s golf apparel beginning with the 2012 Kraft Nabisco

Championship on March 29

NEW YORK, NEW YORK (March 28, 2012) ) – The Tommy Hilfiger Group, which is wholly

owned by PVH Corp. [NYSE: PVH], is pleased to announce that British golfer Melissa Reid will serve as

the ambassador for the Tommy Hilfiger women’s golf line. The 24 year old, who placed second on the

Ladies European Tour last year, will represent the brand by wearing select pieces from the women’s

golf collection beginning with this season’s first LPGA Major Championship – the Kraft Nabisco

Championship – to be held in Rancho Mirage, California on March 29th. Reid joins Keegan Bradley, the

2011 PGA Championship winner and PGA Tour Rookie of the Year, as an ambassador for Tommy

Hilfiger Golf.

“I am excited to introduce Melissa Reid as the brand ambassador for our women’s golf collection,” said

Tommy Hilfiger. “She is one of the most promising talents in the game today and a perfect

representative of the classic, American, cool spirit of the Tommy Hilfiger brand.”

“I’m very excited to be wearing Tommy Hilfiger Golf on the Tour this year,” commented Melissa. “I’ve

always loved the Tommy Hilfiger style and to be able to wear the clothing on the course will be great.

They have a really wide selection of colors and styles that will work well for me both on and off the


Mark Fletcher, President of Fletcher Leisure Group, the global licensee for the men’s and women’s

Tommy Hilfiger golf lines, said “We are honored to have Melissa join the team. In just a few years, she

has risen through the ranks and is widely recognized as one of the best emerging talents in the ladies

game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she

will make us very proud.”

The Spring 2012 Tommy Hilfiger Golf collection is inspired by a preppy and energetic spirit that is at the

core of the Tommy Hilfiger brand DNA. Adding a twist to signature classic American sensibility, the

collection’s technical performance fabrics focus on style and fit. Through a license agreement with

Fletcher Leisure Group, the men’s and women’s golf lines are available in the U.S., Canada and Europe

at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and

corporate accounts, as well as at

Targeting men and women golfers, the collections offer a wide selection of garments. The men’s

collection consists of approximately 100 styles for men with expected retail prices ranging from

$65/€60/£50 for short-sleeved polos to $120/€140/£115 for stylish outerwear options. The versatile

women’s collection includes approximately 75 styles with expected retail prices ranging from

$65/€60/£50 for bermudas and polos to $120/€140/£115 for knits and outerwear.

# # #

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy

Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and

marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through

select licensees, the Group offers complementary lifestyle products such as sportswear for men,

women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes

and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings;

socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage.

The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags;

accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to

consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty

and department stores and other select retailers and retail channels.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and

Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a

variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and

G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole

Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud,

DKNY, Ike Behar and John Varvatos.

About The Fletcher Leisure Group

Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry

experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that

make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley

and wholly owned AUR and Sunice.

For further information:

Nicole Wheatley

Medi8 Limited – EU Public Relations

+44 1782 636443

Jon Camp

Managing Director

Fletcher Leisure Europe

Tommy Hilfiger:


Zach Eichman

Vice President, Corporate Communications

T +1 212.548.1938


Abdel El Hamri

Sr. Director

Marketing & Communications

T +31 20 589 5701


Eric Reed

Vice President - International Marketing & Communications

T +31 20 589 5355


REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without

limitation, statements relating to future plans, strategies, objectives, expectations and intentions of

PVH Corp. and its subsidiaries (collectively, the “Company”), are made pursuant to the safe harbor

provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such

forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be

predicted with accuracy, and some of which might not be anticipated, including, without limitation, the

following: (i) the Company's plans, strategies, objectives, expectations and intentions are subject to

change at any time at the discretion of the Company; (ii) the levels of sales of the Company's licensees

at wholesale and retail, and the extent of discounts and promotional pricing in which the Company's

licensees and other business partners are required to engage, all of which can be affected by weather

conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations,

repositionings and bankruptcies in the retail industries, and other factors; (iii) civil conflict, war or

terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries

where the Company's licensees' or other business partners' products are sold, produced or are

planned to be sold or produced; (iv) disease epidemics and health related concerns, which could result

in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods

produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or

cease shopping in order to avoid exposure or become ill; (v) the failure of the Company's licensees to

market successfully licensed products or to preserve the value of the Company's brands, or their

misuse of the Company's brands and (vi) other risks and uncertainties indicated from time to time in

the Company's filings with the Securities and Exchange Commission.

The Company does not undertake any obligation to update publicly any forward-looking statement,

whether as a result of the receipt of new information, future events or otherwise.



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