Tommy Hilfiger Announces Britt Robertson as Global Ambassador for Tommy Girl
Britt will kick off her new position as global brand ambassador for „Tommy Girl‟ on May 9 as co-host for Nylon Magazine‟s Young Hollywood Issue party presented by „Tommy Girl‟.
NEW YORK, NEW YORK (May 9, 2012) - The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce actress Britt Robertson as the global brand ambassador for Tommy Hilfiger‟s Tommy Girl line. Commencing May 2012, Britt will represent the brand at select press events and by wearing pieces from the Tommy Girl collection.
"I am excited to welcome Britt Robertson as the global ambassador for Tommy Girl," said Tommy Hilfiger. "Tommy Girl is the younger sister to our classic, American, cool Tommy Hilfiger sportswear and Britt is the perfect representative of the collection‟s youthful, fun, preppy sensibility."
"I am really excited about joining the team at Tommy Hilfiger," said Britt Robertson. "I‟ve always been a fan of classic, American style and I love that the Tommy Girl collections puts a fun, unique, easy twist on iconic preppy dressing!"
Britt will make her first appearance in her new role as global brand ambassador for Tommy Girl on May 9 in Los Angeles at Nylon Magazine‟s annual Young Hollywood Issue celebration hosted by cover stars Juno Temple and Britt Robertson, and presented by Tommy Girl.
Targeting girls ages 12-22, the youthful collection is inspired by the preppy, energetic spirit of the brand, and features signature Tommy Hilfiger pieces such as Oxford shirts, polos, varsity jackets and peacoats, with a touch of fun and femininity in the details. Tommy Girl is available in Macy‟s stores across the United States, in select Tommy Hilfiger stores worldwide, and on tommy.com.
Tommy Hilfiger launched Tommy Girl in Fall 2011 through a licensing deal with RVC Enterprises LLC.
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About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world‟s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children‟s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men‟s tailored clothing; men‟s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world‟s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world‟s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York,
Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
For further information:
PR Manager, Women‟s
Tommy Hilfiger USA
212 548 1874