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Tommy Hilfiger Announces Sponsorship of the Golf Club at Chelsea Piers

Tommy Hilfiger will be the official sponsor of the Golf Club at Chelsea Piers through 2013.

NEW YORK, NEW YORK (June 12, 2012) - The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), is pleased to announce its sponsorship of the Golf Club at Chelsea Piers. The sponsorship marks a continued push into the golf market for the brand since re-launching the Tommy Hilfiger golf collection in North America in 2011. In February, Tommy Hilfiger announced Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as global ambassador for the Tommy Hilfiger Golf men’s collection and, in March, British golfer Melissa Reid was named the ambassador for the Tommy Hilfiger Golf women’s collection.

"This partnership with Chelsea Piers is an exciting new opportunity for the brand," said Tommy Hilfiger. "The Golf Club at Chelsea Piers is an iconic spot for New York golfers and a great location to showcase the golf collection."

The two-year Golf Club sponsorship deal includes prime advertising placement for the Spring 2012 golf campaign featuring Keegan Bradley. Eye-catching Tommy Hilfiger branding runs from the West Side Highway to the tip of the 200-yard fairway, including entrance signage, parking garage banners, tee divider patches, tower banners, point of sale graphics, and elevator door wraps. Golf Club staff, including 12 golf professionals, will be outfitted in Tommy Hilfiger Golf men’s and women’s apparel. Select merchandise from the collections will be sold in the New York Golf Center pro shop at Chelsea Piers.

"Tommy Hilfiger is an iconic, American brand that we are proud to be partnering with," said Dana Thayer, Senior Vice President, Sponsorship, Chelsea Piers. "We look forward to seeing the Spring campaign and Tommy Hilfiger branding throughout the Golf Club."

"I am thrilled to be representing Tommy Hilfiger Golf as part of this important new partnership," said Keegan Bradley. "My involvement with the brand has been exciting and I look forward to continuing our partnership."

The new campaign for the men’s golf collection features Keegan Bradley in Spring 2012 Tommy Hilfiger Golf apparel with members of the eclectic "Hilfiger" family, a cornerstone of the brand’s seasonal advertising campaigns. The classic men’s polo, timeless aviators, and women’s knits in the collections are featured against a traditionally preppy golf course setting, complete with branded Tommy Hilfiger golf cart and clubs. The imagery is inspired by the preppy and energetic spirit found at the core of the brand’s classic, American, cool aesthetic.

The Tommy Hilfiger sponsorship will be unveiled on June 12, 2012 and the brand’s partnership of the Chelsea Piers Golf Club will continue through December 2013.

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About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for

men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About The Golf Club at Chelsea Piers

The Golf Club at Chelsea Piers is America’s most technologically-advanced golf driving range and teaching center. The Golf Club features 52 heated and weather-protected stalls on four levels, a computerized automatic ball tee-up system and a 200-yard, net enclosed artificial turf fairway with distinct greens and bunkers, two Full Swing Simulators, and the on-site Golf Academy, a high-tech, 2,000-square-foot teaching center. Manhattan’s only multi-tiered, year-round golf driving range offers golfers the unique opportunity to hit full shots, practice putting, take lessons from twelve top pros and enjoy the ambiance of a riverside country club, without ever leaving the city.

For further information:

Zach Eichman

Vice President, Corporate Communications

T +1 212.548.1938

zacheichman@tommy.com

Virginia Ritchie

Communications Manager

T +1 212.548.1978

vritchie@tommy.com

 

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