– The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH] is pleased to announce the brand’s continued support of Breast Health International (BHI) for the sixth consecutive year and the launch of a new limited-edition handbag. Breast Health International is a leading non-profit foundation that advances breast cancer research and treatment. The 2012 BHI campaign features acclaimed Anglo-French actress and singer Charlotte Gainsbourg, photographed by celebrated Hollywood actress, screenwriter and producer Drew Barrymore. The handbag will debut exclusively on tommy.com on September 21, 2012, and be available in select Tommy Hilfiger stores in Europe, the United States, Canada and the Asia-Pacific region starting October 1, 2012.
"I am very proud to be partnering with Breast Health International for a sixth year," said Tommy Hilfiger. "The annual limited-edition collaboration is a great way for us to engage consumers in raising awareness and funds for this important initiative. We are excited and honored to welcome Charlotte Gainsbourg and Drew Barrymore in support of this year’s campaign."
This year’s limited-edition handbag is a navy leather tote with white accents and red handles. Inspired by the Tommy Hilfiger brand’s classic American cool heritage, the color-blocked design is a key trend for Fall 2012. Additional features include a central divider pocket, mobile phone pocket, and rose gold tone magnetic closures. The limited-edition handbag will retail for $298, and $100 of each sale will go directly to the Fund for Living, a global BHI initiative that provides assistance to women with breast cancer and their families by covering costs or addressing unique problems associated with their care that may not be covered by traditional health insurance programs.
"It’s an honor to partner with Tommy Hilfiger and Charlotte Gainsbourg to raise awareness for the wonderful work Breast Health International does," said Drew.
"The opportunity to play a part in helping such an admirable cause means a great deal to me," said Charlotte. "With this limited-edition handbag, Tommy Hilfiger is enabling people to support BHI in a very concrete way. The money raised for the Fund for Living makes a real difference for women with breast cancer and their families by covering costs that many insurance plans do not."
"For the past six years, Tommy Hilfiger’s commitment to BHI has been unwavering," said Shelley Schwartz, Founding Chairperson of Breast Health International. "The proceeds from the limited-edition handbags go a long way towards helping us achieve our mission of improving the quality of life for those touched by breast cancer. We are also very excited to be working with Charlotte Gainsbourg and Drew Barrymore, who are both such beautiful, inspirational women."
Former celebrity ambassadors for the Tommy Hilfiger/BHI handbag include Oscar-winning actress Renée Zellweger, France’s former First Lady Carla Bruni, international supermodel-turned-acclaimed-photographer Helena Christensen, supermodel and actress Milla Jovovich, and Italian actresses Claudia Gerini and Cristiana Capotondi.
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About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrances. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.