Calvin Klein, Inc. Announces Fall 2012 Global Advertising Campaigns
NEW YORK, NY, JULY 9, 2012 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today unveiled the company’s Fall 2012 global multimedia advertising campaigns for the Calvin Klein Collection, ck Calvin Klein, ck Calvin Klein Watch & Jewelry, Calvin Klein, and Calvin Klein Jeans brands.
The Fall 2012 global print advertising campaign for the men’s and women’s Calvin Klein Collection was shot by photographers Mert Alas & Marcus Piggott and features Dutch supermodel Lara Stone alongside male model Tyson Ballou.
Ms. Stone continues her long-standing relationship with the house, featured in this season’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans global advertising campaigns, as well as the current women’s Calvin Klein Underwear ads and the worldwide campaign debuting in October for the iconic women’s fragrance, euphoria Calvin Klein. She remains ranked as the #1 female fashion model in the world by the industry website Models.com. Ms. Stone was first introduced on the Calvin Klein Collection runway at the Spring 2007 show and has been the face of multiple global advertising campaigns for the house’s lifestyle brands since Fall 2010.
The ck Calvin Klein Fall 2012 advertising campaign was also photographed by Mert Alas & Marcus Piggott as well, and features Ms. Stone alongside Chinese supermodel Liu Wen and male model Myles Crosby.
For Fall 2012, the Calvin Klein Jeans advertising campaign was shot by Steven Klein and features Ms. Stone, Mr. Crosby, and Janis Ancens.
The ck Calvin Klein Watch & Jewelry brand, which celebrates its fifteenth anniversary later this year, enlisted Patrick Demarchelier to photograph Ms. Stone and Sean O’Pry in the brand’s advertising imagery for the fall season.
This season, all of these campaigns were photographed in New York City and were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.
Additionally, and under the creative direction of CRK, the Fall 2012 advertising campaign for Calvin Klein was shot by photographer Daniel Jackson. Model Edita Vilkeviciute returns from the brand’s Spring 2011 campaign for the fall creative, alongside male model Mathias Lauridsen.
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Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
IMAGE CREDITS: Calvin Klein Collection: © 2012 Mert Alas & Marcus Piggott
ck Calvin Klein: © 2012 Mert Alas & Marcus Piggott
Calvin Klein Jeans: © 2012 Steven Klein
ck Calvin Klein Watch & Jewelry: © 2012 Patrick Demarchelier
Calvin Klein: © 2012 Daniel Jackson
ADDITIONAL ADVERTISING CAMPAIGN IMAGES FOR EACH BRAND ARE AVAILABLE UPON REQUEST
Calvin Klein, Inc.
EVP, Global Communications
212 292 9799
SVP, Corporate Communications
212 292 9795