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Calvin Klein Fragrances Announces Actor Alexander Skarsgard as Face of New Men’s Fragrance Encounter Calvin Klein

NEW YORK, NY, JUNE 8, 2012 Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc., today announced that actor, Alexander Skarsgård, will be featured  in the new worldwide advertising campaign for the brand’s latest men’s fragrance, ENCOUNTER Calvin Klein, alongside Lara Stone, who is the face of multiple Calvin Klein brands.  ENCOUNTER Calvin Klein  will debut in September 2012.

 

The ENCOUNTER Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman. A modern take on classic film noir, the dark and mysterious creative is left open ended to infinite possibilities. The intriguing and seductive new fragrance creates a contrast of freshness and warmth with crisp spice, warm cognac and sensual woods.

“The global launch of ENCOUNTER Calvin Klein introduces a new interpretation of the contemporary, confident man," said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “Alexander Skarsgård perfectly reflects the ENCOUNTER Calvin Klein attitude – modern, stylish and unapologetically masculine.”

Tom Murry, President & CEO, Calvin Klein, Inc., said, “ENCOUNTER Calvin Klein is a strong and pivotal addition to our men’s fragrance offerings. Represented by Alexander Skarsgård, the new fragrance brand builds on our legacy of iconic products and groundbreaking advertising.”    

  

The ENCOUNTER Calvin Klein campaign will be supported by print and television advertising, including a short film version of the television creative that delves further into the encounter between Mr. Skarsgård and Ms. Stone. It will also introduce a comprehensive digital platform that will capitalize on the brand’s mystery and intrigue. Further details on the ENCOUNTER Calvin Klein digital campaign will be announced in August 2012.

 

The campaign was conceived by consulting creative director Fabien Baron of Baron + Baron, working with CRK, Calvin Klein, Inc.’s in-house advertising agency, and was shot in Los Angeles. The print campaign was also directed by Mr. Baron and shot by renowned photographer, Steven Klein.

 

Mr. Skarsgård joins a distinguished group of well-known models, actors and actresses who have starred in the brand’s renowned advertising campaigns, which have provoked controversy for nearly four decades.

 

Mr. Skarsgård first captivated critics and audiences in the HBO miniseries, Generation Kill, and was immediately cast in the role of Eric Northman on HBO’s hit series, True Blood. Currently in the show’s fifth season, he stars alongside Anna Paquin and Stephen Moyer. Mr. Skarsgård’s recent film credits include Battleship, alongside Liam Neeson and directed by Peter Berg; the award-winning Melancholia, opposite Kirsten Dunst and directed by Lars Von Trier; and Rod Lurie’s remake of Straw Dogs. Mr. Skarsgård will also star in the upcoming films, The East, opposite Brit Marling and Ellen Page; What Maisie Knew with Julianne Moore and Steve Coogan; and Disconnect, alongside Paul Patton, Jason Bateman and Andrea Riseborough.  

 

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear.  Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

 

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.  It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.

 

Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.

 

Today Coty Inc. is the new emerging leader in global beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.

 

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, BottegaVeneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwoodand Wolfgang Joop.

 

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, ChupaChups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoyand Tonino Lamborghini.

 

Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, PacoRabanne, Prada, Shakira and Valentino in the United States and Canada.

 

For additional information about Coty Inc., please visit www.coty.com.

1. Not available in North America

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EDITORIAL CREDIT: ENCOUNTER Calvin Klein

 

IMAGE CREDITS:

AD CAMPAIGN: © 2012 Steven Klein

BOTTLE IMAGE: No credit necessary

SKARSGÅRD: © 2012 Jeff Kravitz/FilmMagic

                                                                   

 

CONTACTS:

 

Calvin Klein, Inc.                   Coty Prestige

Malcolm Carfrae                           Ashley Barrett

EVP, Global Communications                Vice President, Global PR

212 292 9799                              212 389 7118

malcolmcarfrae@ck.com                     ashley_barrett@cotyinc.com

                       

Jennifer Crawford                   Natalia Sanchez

VP, Corporate Communications              Senior Manager, Global PR

212 292 9795                              212 389 6840           

jennifercrawford@ck.com                   natalia_sanchez@cotyinc.com

 

 

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