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Calvin Klein, Inc. and Barclays Center Form Multi-Integrated Strategic Marketing Alliance

Sponsorship to Include “Calvin Klein Courtside Club” and “Calvin Klein VIP Entrance”

 

-- Calvin Klein, Inc. Becomes Founding Partner for Barclays Center --

 

NEW YORK, NY, MAY 29, 2012 -- Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE:  PVH] and owner of one of the leading fashion brands in the world, has formed a fully integrated strategic marketing alliance with Barclays Center and the Brooklyn Nets that will include the presenting sponsorship for both the “Calvin Klein Courtside Club” and the “Calvin Klein VIP Entrance” on Atlantic Avenue at Barclays Center. Calvin Klein, Inc. becomes the seventh Founding Partner for Barclays Center.

 

Calvin Klein branding will appear in some of the most premium locations at Barclays Center and Calvin Klein lifestyle design elements will be fully integrated into special environments within the building to elevate the premium guest experience.

 

The sponsorship rights include Calvin Klein branding on courtside seats, television-visible courtside and baseline signage, a unique branded backdrop during certain marquee events, and a major advertising presence via the unparalleled “Street-to-Seat” brand signage and exposure at Barclays Center.

 

“The premium positioning and treatment of the Calvin Klein brand within this amazing new venue will serve to further enhance the consumer experience and reinforce our brand image to an engaged audience,” said Tom Murry, President & CEO, Calvin Klein, Inc. “We are looking forward to participating in the exciting and compelling lineup of world class events and performances that Barclays Center is assembling.”

 

“The Calvin Klein brand is one of the finest and most fashionable in the world and its message of excellence aligns perfectly with the premium experience at Barclays Center,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Our timeless black and white color scheme for the Brooklyn Nets is a natural fit with the Calvin Klein brand aesthetic. We are pleased that Calvin Klein, Inc. has become a Founding Partner for Barclays Center as we continue our commitment to bring premier brands to Brooklyn and to the world’s number one market.”

 

About Barclays Center

Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer 18,200 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and a restaurant.

 

Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, professional hockey, and the Brooklyn Nets. Some of the special programming that is already scheduled includes JAY Z, who will open the building on September 28 with the first of his multiple concerts, Barbra Streisand, Andrea Bocelli, Justin Bieber, Leonard Cohen, Rush,UB40, Maxi Priest, The King’s Men gospel concert with Kirk Franklin, Marvin Sapp, Donnie McClurkin, and Israel Houghton, the Barclays Center Classic men’s college basketball tournament, Atlantic 10 Men’s Basketball Championship, Coaches vs. Cancer Classic, Islanders vs. Devils game, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice, and the New York Masters equestrian show jumping. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardère Unlimited, and the Brooklyn Academy of Music.

 

In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include Calvin Klein, Inc., Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: Anheuser-Busch, The Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Tyco, and Willis.

 

Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines. For more information on Barclays Center, please visit barclayscenter.com.

 

About Calvin Klein, Inc.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

 

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.  It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.

# # #

 

 

CONTACTS:

 

Calvin Klein, Inc.

Jennifer Crawford

212-292-9795

jennifercrawford@ck.com

 

Barclays Center

Barry Baum

718-942-9533

bbaum@brooklynnets.com

 

Mandy Gutmann

718-942-9587

mgutmann@brooklynnets.com

 

 

 

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