Calvin Klein, Inc. Announces the Limited Edition Release of “Francisco Costa for Calvin Klein” Only at Macy’s
Dress Capsule Designed Exclusively for Macy’s “A Magical Journey to Brasil” Campaign
NEW YORK, NY, APRIL 3, 2012 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today revealed the launch of the limited edition “Francisco Costa for Calvin Klein” capsule dress line – designed exclusively for Macy’s “A Magical Journey to Brasil” campaign.
The special edition capsule represents the first time ever that Francisco Costa, Women’s Creative Director, Calvin Klein Collection, has designed a more affordable dress offering for a national retailer.
As previously announced by Macy’s, “A Magical Journey to Brasil” is Macy’s bold and colorful spring promotion spotlighting Brazilian design and culture throughout its stores across the country. The “Francisco Costa for Calvin Klein” dresses will be unveiled as part of the initiative on May 15th at the Macy’s Herald Square flagship in New York City, and in more than 80 Macy’s stores nationwide. The line will also be available for purchase on-line in the U.S. exclusively at macys.com.
“I am excited and proud to participate in Macy’s special campaign highlighting my native Brazil,” said Mr. Costa. “This fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein.”
Influenced by modern Brazilian architecture, the dresses feature pure lines and clean shapes for an effortless look. The fluid crepe and jersey silhouettes are offered in a vibrant palette of guava, orange clay, and warm cocoa, inspired by Brazil’s sunsets and natural environment, as well as the brand’s signature neutrals – marble, cement, steel, iron, and black. Contemporary details, like delicate belts with silver tone clasps, are seen throughout the line. Retail prices for the dresses are expected to range from $135 to $180.
“Brazilian-born designer Francisco Costa is known for his elegant, minimalist approach," said Martine Reardon, Macy’s Chief Marketing Officer. "We're thrilled that he chose Macy's 'Brasil' campaign as his first capsule collaboration. A true representation of his iconic style, Francisco Costa’s exclusive offering for Macy’s provides women with chic creations from one of the most coveted designers in fashion today."
Said Tom Murry, President & CEO, Calvin Klein, Inc., “Given our on-going and long-standing relationship with Macy’s, we are honored to participate in this unique, multi-layered promotion and celebration of Brazil. In addition to Francisco Costa’s first-ever dress capsule, Macy’s consumers will see a vibrant range of men’s and women’s apparel items from the existing Calvin Klein line, designed by Kevin Carrigan, as well as a selection of underwear, shoes, and accessories.”
Under the direction of Mr. Carrigan, the brand’s Global Creative Director, a full line of men’s and women’s Calvin Klein apparel was specially created for Macy’s “A Magical Journey to Brasil.” The complete offering is infused with Brazilian style, showcasing vivid colors and prints, and is complemented by a bright assortment of accessories – including handbags, shoes and sunglasses, as well as a Brazil-inspired selection of Calvin Klein Underwear.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
EDITORIAL CREDIT: “Francisco Costa for Calvin Klein” – available exclusively at Macy’s and macys.com beginning May 16th
SOCIAL MEDIA: www.facebook.com/calvinklein; www.twitter.com/calvinklein
Calvin Klein, Inc. Macy’s
Jennifer Crawford Holly Thomas
VP, Corporate Communications VP, National Media Relations & Cause Marketing
212 292 9795 / email@example.com 646 429 5250 / firstname.lastname@example.org
VP, Public Relations – Womenswear
212 292 9510 / email@example.com