Reigning 2012 U.S. Open Champion Webb Simpson Joins IZOD in Multi-Year Marketing Partnership
World No. 8 ranked player to wear “IZOD Golf” apparel and participate
in future product development
NEW YORK--(BUSINESS WIRE)--Sep. 27, 2012--
PVH Corp. (NYSE: PVH) announced a multi-year marketing partnership
between its IZOD brand and 2012 U.S. Open champion Webb Simpson
today. As part of the multi-year agreement that begins in 2013, Simpson
will wear IZOD Golf apparel on-course and contribute to
future product development.
“We are thrilled to welcome a golfer of Webb’s caliber and character
into the IZOD family,” said Mike Kelly, Executive Vice President
of Marketing for PVH. “He embodies the IZOD brand with his
energetic and competitive American spirit and as a proven winner who is
poised for great success; we look forward to working closely with him in
the years to come.”
On the PGA Tour, Simpson will wear IZOD Golf shirts with
the brand’s logos present on the left chest and back yoke, along with IZOD
Golf pants and belts. The three-time PGA Tour winner will be
featured in point-of-sale materials at participating retailers, in
on-air and print advertisements, and on izod.com and IZOD’s
social media channels.
“I am extremely excited to be joining the IZOD team,” said
Simpson. “I’ve always believed that how you feel affects how you perform
and I am impressed with the comfort and sophistication of the IZOD
Golf apparel. I look forward to working with IZOD’s design
experts and applying my experiences as a Tour player to the future
Ranked No. 8 in the world, Simpson is a member of the 2012 U.S. Ryder
Cup Team that will compete at Medinah Country Club on September 28-30.
His three PGA Tour titles include the 2012 U.S. Open, the 2011 Deutsche
Bank Championship and the 2011 Wyndham Championship.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co.,
and its licensed brands, including Geoffrey Beene, Kenneth Cole New
York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar
and John Varvatos.
Source: PVH Corp.
Karen Menez, 212-819-4875
Jason Colin, 212-381-3937
Dana Perlman, 212-381-3502
Treasurer, Senior Vice
President - Business Development and Investor Relations