PVH Corp. Announces Extended Licensing Agreement with Geoffrey Beene
NEW YORK--(BUSINESS WIRE)--Oct. 12, 2012--
PVH Corp. (NYSE: PVH) and Geoffrey Beene, LLC have extended their
licensing agreement under which PVH Corp. will continue to design,
market and distribute Geoffrey Beene dress shirts through 2021,
with a renewal term through 2028 if certain conditions are met.
PVH initially launched Geoffrey Beene dress shirts in 1982, under
one of the first licenses entered into by PVH for third party brands.
The broad-based wrinkle free fashion collection is highlighted by sateen
fabrications in fancy and solid colorways. Geoffrey Beene shirts
are available in big & tall, regular fit, fitted, and slim fit ‒ the
fastest growing segment of the business. Geoffrey Beene dress
shirts are distributed at major department stores and specialty stores
throughout the United States and Canada.
“We are excited to continue our long-standing partnership with Geoffrey
Beene,” said Ken Duane, CEO Wholesale Apparel for PVH Corp. “Geoffrey
Beene has been one of our strongest performing brands for many
years, and we look forward to building upon the growth and popularity of
this top selling designer dress shirt brand.”
Tom Hutton, President and CEO of Geoffrey Beene, LLC said, “PVH Corp.,
as one of our major partners for over 30 years, has worked successfully
with us to develop Geoffrey Beene dress shirts into the number
one selling designer brand in department stores. We believe that with
their expertise, extensive knowledge, resources, and retail
relationships, PVH is the best partner to continue to grow this category
for Geoffrey Beene.”
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and
its licensed brands, including Geoffrey Beene, Kenneth Cole New York,
Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J.
Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John
About Geoffrey Beene, LLC
Under its Geoffrey Beene Gives Back ® (GBGB) philanthropic program, 100%
of its net profits fund critical causes. Geoffrey Beene, LLC, together
with the Geoffrey Beene Foundation, have funded over $162 million in
value to critical causes, including over $126 million in value to the
Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer
Center. Other charitable causes include Alzheimer’s, Heart Disease,
Protection of Women and Children, Veterans Support, Educational
Scholarships, and Animal Welfare.
For more information, go to www.geoffreybeene.com
Source: PVH Corp.
Dana Perlman, 212-381-3502
SVP – Business Development and Investor Relations
President, Licensing & Public Relations
Director of Communications