Investor Relations > Press Releases

Football Greats Steve Young and Jerry Rice and Quarterback Matthew Stafford Debut in First Van Heusen Funny or Die Video Collaboration

NEW YORK--(BUSINESS WIRE)--Nov. 19, 2012-- PVH Corp. [NYSE: PVH] announced that it has partnered with comedy website Funny Or Die as part of the “Van Heusen Institute of Style” campaign. The “Institute of Style”, now in its second season, is designed to help men across America step up their style. The new video collaboration, which debuted yesterday on, features Van Heusen spokesmen, and football greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew Stafford.

“This is a great moment for the ‘Van Heusen Institute of Style’,” said Mike Kelly, Executive Vice President of Marketing for PVH. “Collaborating with Funny Or Die for the ‘Institute of Style’ is the perfect way to bring together sports, style and humor, three things that resonate with our target consumer.”

In September, Stafford was added to the “Van Heusen Institute of Style” campaign, as the latest student to go from style “trainee” to “graduate.” In this first-of-its kind video for the brand, Stafford passes on the lessons he learned from Young and Rice to an everyday ‘schlub’ as he learns what it takes to dress the part to land a small business loan.

“Matthew, Steve and Jerry were naturals shooting this video,” said Chris Bruss, Vice President of Branded Entertainment for Funny Or Die. “This is a great example of a brand understanding how to connect with their consumer through humor and working with our creative team to create both entertaining and engaging content.”

A teaser commercial spot, designed to look like a feature film trailer, debuted on NBC’s November 18 broadcast of Sunday Night Football, driving fans to to view the full video and explore the “Institute of Style” site. Additional promotion includes distribution across a variety of sport and lifestyle sites, a dedicated microsite page on the Funny Or Die website and promotion surrounding the video on both Funny Or Die and PVH’s owned sites.

The “Van Heusen Institute of Style” campaign has been activated on multiple other touch points, including point-of-sale materials at participating retailers, and on-air and print advertisements, which will run across ESPN, NBC Sports, the NFL Network, GQ, ESPN The Magazine, among others.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

Twitter: @vanheusen Facebook:


Funny Or Die launched in April 2007 and has quickly become the top destination for comedy on the web. The site has over 16 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 4.7 million Twitter followers (#1 Comedy Brand), approximately 1.8 million Facebook fans and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix.

Source: PVH Corp.

Karen Menez, Edelman
O: 212-819-4875 C: 646-660-3543
Jason Colin, PVH
O: 212-381-3937
Carolyn Prousky, Funny Or Die
O: 323-656-8047
Dana Perlman, Treasurer, Senior Vice President - Business Development and Investor Relations
O: 212-381-3502



Filter News by Brand and Year:

Tommy Hilfiger Announces License Agreement with G-III Apparel Group, Ltd. for Women’s Dress Collection / 10.2.15

Van Heusen Introduces Flex Collar Dress Shirt Featuring Exclusive Technology Providing Half an Inch of Expanding Collar Comfort without Compromising Shirt Structure / 9.17.15

Calvin Klein, Inc. to Reacquire Calvin Klein Platinum Label Accessories License from CK21 / 9.3.15

PVH Corp. Reports 2015 Second Quarter Results Above Guidance and Raises Full Year EPS Guidance on a Non-GAAP Basis / 8.26.15

PVH Corp. to Participate in the Goldman Sachs 22nd Annual Global Retailing Conference September 9, 2015 / 8.25.15

PVH Corp. to Host Conference Call to Discuss Second Quarter 2015 Earnings Results / 8.7.15

PVH Corp. Announces New Agreement with and Revised Role for Fred Gehring / 7.31.15

Missy Franklin Joins Team Speedo / 6.18.15

PVH Corp. Annual Meeting of Stockholders June 18, 2015 / 6.10.15

Women Spoke and Warner’s Listened: Revolutionary New Warner’s Collection Solves “Bra-Blems” / 6.3.15

PVH Corp. to Participate in the 35th Annual Piper Jaffray Consumer Conference on June 10, 2015 / 6.2.15

PVH Corp. to Participate in the 4th Annual Nomura Retail Conference on June 9, 2015 / 6.2.15

PVH Corp. Reports 2015 First Quarter Results, Raises Full Year EPS Guidance on a Non-GAAP Basis and Announces Stock Repurchase Authorization / 6.1.15

PVH Corp. Announces License Agreement with Accutime Watch Corp. for Van Heusen Men’s and Boys‘ Watches in the U.S. & Canada / 5.27.15

Tommy Hilfiger Celebrates 30th Anniversary with Exclusive Fashion Show and After Party in Beijing, China / 5.27.15

PVH Corp. Launches New IZOD Tour+ Golf Apparel Line Delivering Premium Performance and Style / 5.21.15

PVH Corp. to Host Conference Call to Discuss First Quarter 2015 Earnings Results / 5.19.15

Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Fashion Show and New Store Opening in Beijing, China / 4.30.15

SPEEDO Launches the Fastskin LZR Racer X, the Newest Elite Racing Suit / 4.15.15

Calvin Klein Jeans Announces Global Limited Edition Denim Series Featuring Kendall Jenner / 3.26.15

PVH Corp. Reports 2014 Fourth Quarter and Full Year Results and Announces 2015 Outlook / 3.25.15

PVH Corp. to Host Conference Call to Discuss Fourth Quarter 2014 Earnings Results / 3.11.15

CORRECTING and REPLACING Insignia Design Group and G-III Apparel Group Partner to Launch Vilebrequin Neckwear / 2.3.15

Insignia Design Group and G-III Apparel Group Partner to Launch Vilebrequin Neckwear / 2.3.15

Tommy Hilfiger to Publish Memoir with Random House / 1.29.15

Tommy Hilfiger Transforms Sales Experience with Launch of Innovative Digital Showroom / 1.21.15

PVH Corp. Announces Closing of Izod Retail Division / 1.7.15

Calvin Klein Jeans and Calvin Klein Underwear Bring Together Global Superstar Justin Bieber and Supermodel Lara Stone for Spring 2015 Global Advertising Campaign / 1.7.15