Supporting the communities where we work and live has always been a top priority for PVH and is part of our culture. In particular, we endeavor to impact positively the lives of women and children. We do this through initiatives both at the corporate level and within our divisions. In 2015, we contributed nearly $55 million in cash and in-kind contributions to charitable causes.
Our Global Community Relations team, established in 2014, guides these efforts. It oversees The PVH Foundation, our charitable giving arm, and PVH Cares, the platform through which we bring volunteering efforts to life. To maximize our impact, we partner with non-profits and encourage our business teams to collaborate in support of our global campaigns. We also give associates the flexibility to contribute to local causes they care about.
|Charitable giving (USD amounts in thousands)||2013||2014||2015|
|PVH Foundation Cash Contributions||$5,684||$4,888||$4,782|
|Associate Contributions / Fundraising||$736||$670||$826|
|Retail Customer Contributions||$1,690||$1,283||$1,827|
|PVH Product Contributions||$9,801||$6,029||$10,225|
In 2015, we expanded our community outreach efforts and engaged with business teams around the world to share our global approach and drive consistency. As a result, our divisions are increasingly partnering for greater impact.
We have supported Save the Children for more than ten years. We built on this partnership in 2014 by making a $5 million multi-year commitment to Save the Children’s early education programs and, in 2015, we expanded our support across businesses, regions and divisions. Our Chairman and CEO, Manny Chirico, joined Save the Children’s Board of Trustees in 2015, furthering our commitment and providing the opportunity to help the organization drive future strategy.
Some highlights from 2015 include:
Looking ahead, the GCR team will continue to strengthen our partnerships with non-profit organizations and expand globally initiatives in support of women and children. We also plan to extend our early education programs with Save the Children to additional communities, including India and Ethiopia.
"Helping associates to understand our mission and how they can contribute is critical to encouraging greater participation and collaboration and, ultimately, achieving more impact for women and children."
- Guy Vickers
SVP of Global Community Relations and President of The PVH Foundation
In June 2015, 13 PVH associates personally experienced one of Save the Children’s early education programs by participating in a volunteer service trip to Macedonia Elementary School in Blackville, South Carolina. Save the Children supports special programming and provides a safe learning environment in the area, where many families live in poverty. Our associates got involved in fun learning activities with children from kindergarten through to sixth grade and rolled up their sleeves to help renovate the school’s library. They returned inspired and humbled by our ability to help make a difference.
"During this trip we were able to see firsthand what PVH’s multi-year grant to Save the Children supports, from early literacy and critical thinking to healthy choices, and most importantly, hope and a little light [in their lives]."
Communications Manager, PVH
During the 2015 holiday season, our Calvin Klein retail divisions raised awareness of our Save the Children partnership through a creative merchandising campaign across hundreds of stores covering all of the regions in which we operate. The initiative was a global first, uniting retail associates around the world through their shared commitment to Save the Children. In addition to making a donation of $125,000 to the non-profit, the Calvin Klein retail divisions promoted Save the Children’s work to consumers via point-of-sale displays. The headline message “Keep Generosity Present” appeared in store windows around the world, notably at the Calvin Klein Collection flagship store on Madison Avenue in New York City, where it was woven into a shimmering art installation.
"We were inspired by the partnership between Save the Children and PVH, and wanted to leverage our brand to help amplify their amazing work to our global consumers and associates."
Vice President, Global Marketing, Calvin Klein, Inc.