Evolving for the digital-focused consumer while staying true to
Drawing inspiration from the late, legendary designer Geoffrey Beene, the brand continues to evolve to deliver menswear dress furnishings and sportswear (casual apparel) to a younger consumer.
Geoffrey Beene has a long history with PVH, decades before its acquisition in 2017. It was one of PVH’s first license partners, dating back to the 1970s.
Geoffrey Beene is a respected designer brand within the lifestyle category of menswear dress furnishings and sportswear (casual apparel). Products are primarily sold in the U.S. and Canada through department stores (in stores and online), as well as select pure play digital commerce retailers and with licensing deals with other manufacturers.
The Geoffrey Beene brand continues to evolve and prioritize innovation within the digital space. As part of our Heritage Brands business, Geoffrey Beene contributes to its $1.8 billion in 2020 revenue.