Daniel Grieder has over 30 years of international experience as managing director, founder, president and CEO of several European companies. Daniel was started as an independent distributor who introduced the TOMMY HILFIGER brand in his native Switzerland and in Austria as part of the pan European launch of the brand in 1997. Daniel joined Tommy Hilfiger Europe in 2004, was appointed COO, Tommy Hilfiger Europe, in 2006, and became CEO, Tommy Hilfiger Europe in 2008. Following PVH Corp.’s acquisition of Warnaco in 2013, Daniel also assumed the role of CEO, PVH Europe, overseeing PVH’s businesses for both Tommy Hilfiger and Calvin Klein in Europe. On July 1, 2014, he became CEO, Tommy Hilfiger Global, in addition to his continued role as CEO, PVH Europe.
Daniel has helped evolve TOMMY HILFIGER into one of the world’s most recognized premium lifestyle brands. With a consumer centric mindset, Daniel has focused since becoming CEO, PVH Europe on speed, innovation and digitalization, leading to new initiatives, including the Digital Showroom, a revolutionary concept that has established a new industry benchmark for selling; the “Store of the Future,” which blends traditional shopping with digital innovation, customization experiences, and a signature social setting; and, most recently, 3D product design, which is designed to support the transformation of Tommy Hilfiger’s value chain to increase speed to market and faster integrate consumer insights into new collections.
During Daniel’s tenure TOMMY HILFIGER’s footprint has expanded to over 100 countries, with more than 1,800 retail stores and global retail sales of US $7.4 billion in 2017.
Daniel is a graduate of HWV Business School in Zürich.