Daniel Grieder, a Swiss national, has close to 25 years of international experience in various positions as Managing Director, Founder, President and CEO of several European companies. After attending BMS (Berufsmaturitätsschule) and HWV (Höhere Wirtschafts- und Verwaltungsschule), two business schools in Zürich, Switzerland from which he graduated in 1982 and 1986, respectively, Daniel founded Max Trade Service AG, which initially produced and sold leatherwear to leading department stores in Switzerland.
In 1989, Daniel became Managing Director of Pepe Jeans Switzerland, a division of Max Trade Service AG, that operated the Pepe Jeans business in Switzerland. The business was expanded in 1992 to include operation of the Pepe Jeans business in Austria. From 1998 to 2004, Daniel acted as sales agent through Madison Clothing Ltd. (formerly Max Trade Service AG), for a number of brands/brand owners, including Stone Island, C.P. Company and Puma Backline.
As part of the pan European launch of Tommy Hilfiger, Daniel became an independent sales agent in 1997, and helped build and introduce one of the most successful brands to Switzerland and Austria. Daniel joined the management of Tommy Hilfiger Europe in 2004 as Vice President of Commercial Operations. Within two years, he was promoted to Chief Operating Officer and President and relocated to Tommy Hilfiger's headquarters in Amsterdam.
In 2008, Daniel assumed the role of Chief Executive Officer, Tommy Hilfiger Europe, and added Chief Executive Officer, PVH Europe, to his responsibilities in 2014. Daniel was promoted in July 2014 to Chief Executive Officer, Tommy Hilfiger, in addition to his role as Chief Executive Officer, PVH Europe in July 2014. In his current role, Daniel is involved with the global operations for the Tommy Hilfiger brand, including global growth strategy, commercial operations and the strategic vision of the brand. He continues his involvement in the strategic initiatives that PVH is implementing to expand PVH's Calvin Klein and Tommy Hilfiger businesses across Europe and to continually improve the positioning of these brands in the marketplace.