Fábio Vasconcellos is the President of PVH Brazil, a role he’s held since 2017, when he added the position of CEO of Tommy Hilfiger Brazil to his duties as CEO for Calvin Klein Brazil. As President of PVH Brazil, Fábio is responsible for driving and implementing the growth strategy of the Calvin Klein and Heritage Brands businesses in the country, including opportunities to extend and elevate brands. Fábio was appointed CEO of PVH’s joint venture with a local partner for Tommy Hilfiger in Brazil with the challenge of driving an improvement in the TOMMY HILFIGER brand’s position in the country and the joint venture’s financial results.
Fábio joined Calvin Klein Brazil in 2006 as Commercial Manager, overseeing the expansion and market opportunities for the CALVIN KLEIN brand in the franchise, retail and wholesale businesses operated at the time by a joint venture between BRLABELS and The Warnaco Group, Inc. In 2009, Fábio was promoted to Commercial Director and in 2012 assumed the position of Country Manager (CEO).
Fábio started his career in 1996 at the Forum's Franchise Department (TF Fashion Industry), where he spent 12 years supervising various functions, including business development, marketing, visual merchandising, retail growth and brand positioning.
Fábio holds a degree in social communication from Fundação Armando Alvares Penteado - FAAP.