Marie Gulin-Merle is the Chief Digital Officer for PVH, as well as the Chief Marketing Officer for Calvin Klein. Marie joined PVH in May 2018 as the Chief Marketing Officer for Calvin Klein, serving as the global brand and marketing architect, before assuming her additional responsibilities in May 2019. In this role, Marie is focused on evolving CALVIN KLEIN, expanding the brand’s global marketing platforms and strategically driving consumer engagement to position the business for long-term growth.
Marie has over 15 years of marketing and digital transformation experience. Prior to joining Calvin Klein, she served as the Chief Marketing Officer for L'Oréal USA beginning in 2014, where she successfully transformed the company’s marketing functions and reinforced its industry leadership, particularly in the areas of digital innovation, consumer and market intelligence, media investment and data-driven marketing.
Prior to her role as CMO, Ms. Gulin-Merle worked in ascending marketing and communications positions within L'Oréal, including Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris from 2010 to 2014, where she reinvented many brand programs across 60 countries and 8 regions and also launched the industry-awarded app, Makeup Genius.
Ms. Gulin-Merle’s achievements have been recognized by numerous organizations and most recently was hailed as a “Power Player in Marketing and Advertising” by Ad Age in November 2017. She was included in WWD’s “10 Most In-Demand Execs in Digital Beauty, Fashion and E-Commerce” list in 2016; was featured in Ad Age's “40 Under 40” list; and made Business Insider’s “Most Innovative CMOs in the World” list in 2016 and 2017.