Michael Scheiner is the Chief Marketing Officer for Tommy Hilfiger Global. In this capacity, he oversees the company’s Marketing and Communications teams, helping to identify and implement innovative strategies – particularly across digital and experiential platforms.
Scheiner has a dedicated history of transforming marketing organizations to center around the consumer and omnichannel experiences, resulting in tremendous positive growth. Scheiner specializes in Gen-Z and millennial consumers, orienting global brand strategy, advertising, social media, product management, user experience and marketing operations around their needs. Since joining Tommy Hilfiger in October 2019, Scheiner has steered the brand through its ongoing marketing evolution. His focus on brand purpose, consumer centricity and total authenticity continue to resonate with fans and drive the business forward.
Prior to joining the company, he amassed 15 years of experience at global brands including Ralph Lauren, Urban Outfitters and Abercrombie & Fitch. Michael joined Tommy Hilfiger from Hollister Co., the largest division of Abercrombie & Fitch Co., where he served as SVP, Global Marketing. Born and raised in Miami, Florida, Michael graduated from the University of Miami’s Herbert Business School in 2004 with a Bachelor’s Degree in Marketing.