Michael Scheiner is the Chief Marketing Officer for Tommy Hilfiger Global. In this capacity, he oversees the company’s Marketing and Communications teams, helping to identify and implement innovative strategies – particularly across digital and experiential platforms.
Michael joined Tommy Hilfiger in October 2019 with 15 years of experience at global brands, including Ralph Lauren, Urban Outfitters and Abercrombie & Fitch. Immediately prior to joining Tommy Hilfiger, Michael was Senior Vice President, Global Marketing forHollister Co., the largest division of Abercrombie & Fitch Co. During his time at Hollister, Michael transformed the marketing organization to center around the consumer and omnichannel experiences, marked by nine consecutive quarters of positive growth. While leading a team of over 100, Michael also served as a member of Hollister Co.’s Innovation Council and Inclusion & Diversity Council.
Born and raised in Miami, Florida, Michael graduated from the University of Miami’s Herbert Business School in 2004 with a Bachelor’s Degree in Marketing. Throughout his career, Michael has targeted Gen-Z and Millennial consumers, orienting global brand strategy, advertising, social media, product management, user experience and marketing operations around their needs.
Chief Financial Officer, Tommy Hilfiger Global & Chief Operating Officer, Tommy Hilfiger Global & PVH Europe