Mike Kelly was promoted to Chief Marketing Officer, PVH Heritage Brands Marketing / Chief Innovation Officer, PVH, in November 2017. In this capacity, Mike is focused on enhancing the marketing organization within PVH by building the brand equities of the company’s heritage brands and introducing new marketing and media disciplines. Additionally, Mike oversees the PVH Innovation Next function on a global basis. In this role, he is focused on aligning best practices and leveraging opportunities to bridge innovation efforts across PVH, while respecting the needs of the specific brands, regions and underlying businesses.
Previously, Mike served as Executive Vice President of The PVH Marketing Group, overseeing all strategic brand development, communications, advertising, and sponsorships under PVH’s heritage brands.
Prior to joining PVH in 1998, Mike served as Head of Marketing, Advertising and Store Design for the Dylex Menswear Group in Canada. Mike's experience there included store design, advertising, internet work, and the creation of several new brands including the Club Monaco brand.
His career began in Chicago as a Store Designer working with the prestigious Bigsby & Kruthers, various area department stores, and several General Mills-owned specialty retail concepts.