PVH Europe and Asia

Jeffrey Hui

Chief Financial Officer, PVH Asia Pacific

Jeffrey Hui is the Chief Financial Officer for PVH Asia Pacific, based in Hong Kong. In this role, Jeffrey is responsible for overseeing the Financial Planning & Analysis, Controlling, Treasury, Tax, Accounting and Internal Control functions, as well as the regional Legal function that supports the Calvin Klein and Tommy Hilfiger businesses in the Asia Pacific region.

Jeffrey joined Calvin Klein (then part of Warnaco) in 2007 as Chief Financial Officer for Calvin Klein, Asia Pacific.

Prior to joining PVH, Jeffrey worked at several global companies with roles that include Vice President Finance, Building Efficiency Group of Johnson Controls, North Asia & China; Finance Director, Campbell Soup Greater China; General Manager, Campbell Soup Taiwan; and Controller of Pepsi-Cola Asia Pacific.

Jeffrey earlier worked at Arthur Andersen for seven years in audit and consulting. Jeffrey holds an MBA from the Chinese University of Hong Kong and is a CPA in Hong Kong and a Chartered Certified Accountant in the U.K.


Marc Busscher

Chief Financial Officer, PVH Europe

Marc Busscher is the Chief Financial Officer for PVH Europe. In this capacity, Marc is responsible for leading the business’ strategic operating initiatives, driving financial business goals, and overseeing all financial reporting for both Tommy Hilfiger and Calvin Klein Europe.

Marc first joined Tommy Hilfiger Global in 2010 as Vice President, Group Controller. In 2014, Marc was promoted to Senior Vice President, Finance, PVH Europe, and in January 2018 relocated to Hong Kong to oversee finance for the PVH Global Supply Chain team. Marc was appointed Chief Financial Officer, PVH Europe in May 2019 based in Amsterdam.

Prior to joining Tommy Hilfiger, Marc worked as an auditor at PricewaterhouseCoopers for over ten years in both the Netherlands and Australia. Marc graduated from the University of Groningen with a Masters in Management Science in 2000 and with a Post Masters, Dutch Certified Auditor (RA) in 2005 from the University of Amsterdam.


Antonio Lee

Chief Operations Officer, PVH Asia Pacific

Antonio Lee is the Chief Operations Officer for PVH Asia Pacific. In this capacity, he is responsible for overseeing strategy development and the execution of key strategic operating initiatives that support the regional Tommy Hilfiger and Calvin Klein businesses.

Antonio joined PVH Asia Pacific in 2018 as Senior Vice President, International Logistics Services to oversee the optimization and evolution of the regional Logistics operation and organization. He was appointed to his current role in 2020.

Prior to joining PVH Asia Pacific, Antonio held numerous leadership positions with various Fortune 500 companies operating throughout the region. Antonio holds an MBA in Supply Chain Management.


Ian Plugge

Chief Operations Officer, PVH Europe

Ian Plugge is the Chief Operations Officer for PVH Europe. In this capacity, Ian’s responsibilities include overseeing the supply chain and technology activities to support the Tommy Hilfiger and Calvin Klein businesses, as well as driving strategy development and the execution of key strategic operating initiatives.

Ian joined the company in 2012 as Director, Business Development to overlook the evolution of our European organization, including major acquisitions and integrations. Ian was promoted in 2017 to oversee functions including Procurement, Facilities, and various Supply Chain activities, and was appointed to his current role in 2020.

Prior to joining PVH Europe, Ian worked in various consultancy and team leadership positions. Ian graduated from Delft University of Technology with a Master of Science in Management of Technology and Civil Engineering, and from INSEAD with an MBA in Business Administration.


Adelyn Cheong

President, PVH China

Adelyn Cheong is the President of PVH China, a role she assumed in March 2021. In this role, she is responsible for elevating PVH’s business and brands in Mainland China. Adelyn leads business development across all retail, wholesale and online channels, and drives the management of capabilities to deliver on PVH China’s growth strategy.

Adelyn joined PVH in 2018 as Senior Vice President for Tommy Hilfiger Asia Pacific, responsible for directing and executing strategies that delivered financial results and the overall brand management of the Tommy Hilfiger business in the region. She managed every aspect of the merchandising, marketing and experiences across categories, working in close collaboration with the country leads on all in-country brand, product and marketing matters.

Prior to joining PVH, Adelyn worked for Esprit, where she held general management roles for markets across Greater China, as well as senior product and merchandising positions. Adelyn graduated from Nanyang Technological University in Singapore with a Bachelor of Business, Marketing.