This is Driving School, TOMMY HILFIGER style. See four-time British Formula One World Champion Lewis Hamilton, the brand’s new men’s global ambassador, take to the track with Gigi Hadid at Pocono Raceway in Pennsylvania, U.S.A. Hadid, the TOMMY HILFIGER women’s global ambassador, gives the four-time Formula One champion a run for his money.
Hamilton’s partnership with TOMMY HILFIGER builds on the PVH Corp.-owned brand’s strong menswear heritage and its global appeal.
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” says Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
The Spring 2018 Campaign featuring Hamilton dovetails seamlessly with the season’s men’s and women’s collections that debuted at Milan Fashion Week: TOMMYNOW “DRIVE.” The entire runway was a nod to Tommy Hilfiger’s love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia.
Of Hamilton, Tommy Hilfiger says, “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One and this partnership builds on our heritage of collaborations within the world of motor sport.”
The exciting project with Lewis – which will last and build through multiple seasons – complements the previously announced four-year partnership with MERCEDES-AMG PETRONAS Motorsport.