September 28, 2017
TOMMY HILFIGER hosted its TOMMYNOW “ROCKCIRCUS” fashion show during London Fashion Week on September 19, 2017. Set in the iconic concert venue, the Roundhouse, the experiential event celebrated Mr. Hilfiger’s love of rock-and-roll, with a touch of glamour, nostalgia and an edgy attitude.
Following the overwhelming success of the two prior TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER’s signature “See Now, Buy Now” format. The high-energy runway show featured performances including an exclusive closing concert by the internationally-renowned American musician/producer duo, The Chainsmokers, to celebrate the launch of their global ambassadorship for TOMMY HILFIGER menswear.
Celebrities including sports icons Lewis Hamilton and Neymar, models Poppy Delevingne and Lottie Moss, and actor Gabriel-Kane Day-Lewis sat front row at the show, while international supermodel Gigi Hadid and top models including Bella Hadid, Anwar Hadid, Hailey Baldwin and Sara Sampaio presented looks from TommyXGigi, HILFIGER COLLECTION and HILFIGER EDITION.
For the first time, the fashion show included both men’s and women’s collections, and all runway looks were made available across TOMMY HILFIGER stores and tommy.com in more than 70 countries.