Sustainable Packaging

Collaborating to reduce packaging
and send zero waste to landfill.


trees saved


lbs. of PVH packaging now recyclable


less water for PET(1) trims

Sustainable Packaging

Our Commitment: Reduce the amount of packaging used for PVH products and work toward sending zero materials to landfill

In the apparel industry, waste occurs throughout the product lifecycle, from the design stage through consumer use. Packaging is a large and visible source of waste, yet it also plays a vital role in protecting products for our consumers. To optimize our use of packaging materials and preserve the environment, we are taking steps to reduce the amount of packaging on our products and use more recyclable materials. This has a significant potential to conserve natural resources. For example, 78 million tons of plastic packaging is produced globally each year, yet only 14% is collected for recycling. Further, sustainability is not the only benefit. We have also identified areas where sustainable packaging initiatives could generate a few million dollars in savings for our business.

We launched a sustainable packaging initiative in 2016 with a view to reduce and send zero waste to landfill. In particular, we assessed our on-product packaging material footprint and raised awareness of the importance of packaging reduction and recyclability across our company. We also began collaborating with our suppliers and other apparel companies on innovative packaging solutions, through groups like the Sustainable Packaging Coalition. Our focus includes packing materials, such as cardboard cartons, used to protect products while in transport, and in our store and e-commerce operations.

To help guide our business teams with sustainable packaging decisions, we have created a framework and established guidelines, centered on three “Rs” of sustainable packaging: reducing packaging (to cut waste to landfill), switching to recyclable packaging materials (to cut waste and give materials a second life), and rethinking the materials we use (innovating to find sustainable alternatives). Through our internal Sustainable Packaging Roundtable, our associates around the globe are working together to exchange and implement best practices and innovative ideas.

The three 'Rs' of sustainable packaging

As we start our journey toward zero waste to landfill, we are using the following packaging design principles:

REDUCE your packaging – Removing excess packaging means less packaging sent to landfills.

Switch to packaging that's RECYCLABLE – Recyclable materials divert waste from landfills and give materials a second life.

RETHINK your materials – Changing to materials with certifications or recycled content improves the overall sustainability of the packaging.

  • (1) PET stands for polyethylene terephthalate
  • (2)“The New Plastic Economy: Rethinking the Future of Plastics & Catalyzing Action." Ellen Macarthur Foundation, November 2017.

2017 Highlights



We became the first apparel company to join the How2Recycle initiative of the Sustainable Packaging Coalition.The How2Recycle program will provide insight into the recyclability of our on-product packaging. In the future, we believe this initiative should help PVH provide clear instructions to our consumers on how to best recycle packaging.


Our Jonesville, North Carolina and McDonough, Georgia distribution centers in the United States implemented a recycling initiative, successfully diverting 26,600 and 80,054 pounds, respectively, of hangers from landfill.


There are over 20 projects in place at PVH to reduce product packaging. For example, the Neckwear team reduced their hangtag size by 17% and our Heritage Brands business arranged to have all 2018 hangtags printed on sustainably sourced paper. 

  • (1) PET stands for polyethylene terephthalate
  • (2)“The New Plastic Economy: Rethinking the Future of Plastics & Catalyzing Action." Ellen Macarthur Foundation, November 2017.

Our Commitments