AMSTERDAM, THE NETHERLANDS (August 2026) – TOMMY HILFIGER which is part of PVH Corp. [NYSE: PVH], unveils the latest installment of the Fanwear collection for the Cadillac Formula 1® Team, featuring new takes on the driver replica range, co-branded team kit and city-inspired Race Specials. The team’s driver line-up of Checo Pérez, Valtteri Bottas and Zhou Guanyu front the campaign against a backdrop of stylized skylines, creating a dreamlike world where performance meets lifestyle.
As the team’s exclusive Fanwear partner, Tommy Hilfiger and Cadillac Formula 1® Team continue to define a distinctly American vision for motorsport style. Building on the Spring launch, the Fall collection expands the offering with fresh expressions of TOMMY HILFIGER's “Prep Made Current”, infused with the energy and precision of the Cadillac Formula 1® Team.
“The excitement around the Cadillac Formula 1® Team has been building all season, and we’re proud to be part of that journey,” said Tommy Hilfiger. “Seeing these world-class drivers bring the Fall collection to life reflects the confidence, optimism and global spirit of our partnership. Each new collection gives us another opportunity to evolve what fanwear can look like, and we're excited to keep building that story with the team and fans around the world.”
The collection brings together two iconic brand signatures, pairing the TOMMY HILFIGER Flag with the Cadillac Formula 1® Team's vintage-inspired script logo. Reimagined in black in place of its signature navy, the Flag creates a bold red, white and black palette that carries across outerwear, knitwear, hoodies and T-shirts. Dedicated driver pieces spotlight chrome-effect Cadillac Formula 1® Team chevron graphics alongside Checo Pérez, Valtteri Bottas and Zhou Guanyu’s names and racing numbers, rendered in sleek 3D transfer prints for a modern expression of fan identity. Elsewhere, dual-branded logo lockups appear on Tommy icons including the 1985 Polo and classic T-shirt, while the Cadillac Shield is woven throughout the collection as a distinctive finishing detail.
Rolling out across the F1® season, a series of collection drops keeps the story in motion. City-inspired Race Special capsules channel the energy of Las Vegas, Austin and Mexico through distinctive color palettes and localized graphics, while seasonal designs celebrate the team’s evolving identity.
Tommy Hilfiger has helped shape the intersection of fashion and Formula 1® for more than three decades, from pioneering team partnerships in the ‘90s to breaking convention by fusing the worlds of fashion and entertainment. Earlier this season, it entered a new chapter as partner of the Cadillac Formula 1® Team, launching the first TOMMY HILFIGER X Cadillac Formula 1® collection alongside experiences that brought supporters closer to the team. Brand Ambassador Checo Pérez fronted a Mexican campaign celebrating Classic American Cool through his personal lens, while teammate Valtteri Bottas met fans at TOMMY HILFIGER stores in Melbourne and London, and Brand Ambassador Zhou Guanyu joined a live panel in Shanghai. The partnership continues to accelerate both on and off the track.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @CadillacF1.
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.
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About CADILLAC FORMULA 1® TEAM
The Cadillac Formula 1® Team is a specialist motor racing team that designs and builds racing cars to compete in the FIA Formula 1® World Championship™. Backed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team has operations in Fishers, Indiana (USA); Charlotte, North Carolina (USA); and Silverstone, Northamptonshire (UK). Recognising the importance of racing in an environmentally responsible manner, the Cadillac Formula 1® Team has been awarded the FIA 3-Star Environmental Accreditation, which represents the highest environmental standard in motorsport. With the confidence to dream big and the passion to deliver, the Cadillac Formula 1® Team is building everything from the ground up, from high-performance race cars to an inclusive, values-driven culture, and will begin racing in the FIA Formula 1 World Championship™ in 2026.