Tommy Hilfiger debuted a new sartorial menswear vision during Pitti Uomo at Palazzo Portinari Salviati, Florence, Italy on June 17, 2025. Rooted in a relaxed approach to dressing up, the 19-look presentation boldly reimagines iconic American prep through a confident, vibrant lens.

“The art of dressing up is back,” said Tommy Hilfiger. “All of the most inspiring icons in culture today are embracing an elevated look and it’s brought this great energy back to tailored traditions and the timelessness of Savile Row. When I started my brand 40 years ago, I set out to give those traditional codes a fun American twist. That's what we’re doing again today introducing a new chapter in our menswear story.”

“TOMMY HILFIGER New York” is a new premium collection of elevated menswear, suit separates and preppy tailoring, set to feature an archival navy penny crest label as part of the pinnacle offering from TOMMY HILFIGER. The collection launches at premium TOMMY HILFIGER stores, on tommy.com, and with key wholesale partners globally in February 2026.

For one night only, Palazzo Portinari Salviati in Florence was transformed into “The Hilfiger Social Club” – a curated setting where American style played by new rules. The landmark of Italian Renaissance elegance embraced New York member’s club culture with a red, white, and blue takeover of the Salotto Bar. Guests meandered through the space as the cast – the ultimate representation of modern prep – held court.

Menswear connoisseurs, style disruptors and front-row fixtures were invited to immerse themselves in a world of vibrant Hilfiger style. Lucien Laviscount, face of TOMMY HILFIGER Watches, was joined by VIPs including Ryan Prevedel, Biondo, Ali Gordon and Rasmus Nielsen who mingled amongst the models, styled in refined pieces from the TOMMY HILFIGER New York label and Summer collections.

The Return of Dressing Up – With a Twist

Launching in Spring 2026, “TOMMY HILFIGER New York” represents a new sartorial menswear expression, where heritage prep meets new prep modernity. The collection is sparked by the traditional codes of New York tailoring, loosened up and made current through Tommy’s playful signature brand codes.

The “TOMMY HILFIGER New York” collection is a twist on our heritage icons, including the navy lightweight suit modernized in Air-dot performance fabrics; the club blazer refreshed in rich cool wools and textured linens; piece dyed suit separates reinvigorated in our signature red, crisp ivory and midnight navy brand colors; and the classic polo elevated with knitted silk blends and finished in our archival Breton stripes. Craftsmanship and exceptional quality are at the core of the collection with casual suiting developed in clean twill from Italy’s leading Tessuti Di Sondrio textile mill.

Fits are relaxed and softly structured; modern takes on suiting pair Prince-of-Wales check blazers with relaxed-fit shorts. Casual sport coats are worn on laid back denims; a garment dyed blazer in Tommy red is layered over a reimagined cricket sweater, framing the layers of classic prep with new vibrancy.

Its sartorial menswear redefined through the vibrant Tommy twist—heritage style, worn boldly with the confidence to stand out.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

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