PVH has evolved from its 1881 roots to become a diversified global apparel company with $9.9 billion in 2019 revenues through a combination of strategic acquisitions and by successfully growing our brands across the wholesale, retail, digital commerce and licensing channels. Today, PVH operates a diversified portfolio of iconic lifestyle apparel brands led by CALVIN KLEIN and TOMMY HILFIGER, which represent approximately 85% of our revenues and are expected to continue to drive future revenue and profitability growth. PVH's operations have also evolved from a regional perspective; whereas our business was primarily based in North America through the early 2000's, we now operate significant businesses in Europe, the Asia Pacific region and Latin America as well, with nearly 60% of our revenues and approximately 80% of our earnings before interest and taxes on a non-GAAP basis* generated outside of the U.S.
PVH is truly a unique organization. Our values – individuality, partnership, passion, integrity and accountability – embody who we are as a company and we believe that our commitment to them helps drive superior results.
We power brands that drive fashion forward – for good – and we recognize our responsibility as an industry leader to consider Corporate Responsibility throughout our strategic business decisions to positively affect human rights, environmental protection, inclusion and diversity and community engagement. Our success is not only measured by our business results but how we achieve them.
We see opportunity for significant long-term growth as we employ our strategic initiatives across our organization. Our global growth strategies include:
Our credit profile is strong, and we believe that our free cash flow will enable us to deliver upon these objectives and generate stockholder returns. Our framework for capital allocation can be viewed here.