Tommy Hilfiger

TOMMY HILFIGER is one of the world's leading
designer lifestyle brands and is internationally
recognized for celebrating the essence of classic
American cool style with a preppy twist.

Tommy Hilfiger
$7.4BN

IN 2017 GLOBAL RETAIL SALES

100+

COUNTRIES OF DISTRIBUTION

16000+

ASSOCIATES GLOBALLY

TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. Brands include HILFIGER COLLECTIONTOMMY HILFIGER TAILORED, TOMMY HILFIGER and TOMMY JEANS, with a breadth of collections, including tailored clothing, sportswear, denim, accessories, underwear and footwear. 

In addition, the brand is licensed for a range of products, including fragrance, eyewear, watches, home furnishings and womenswear in North America, as well as in various geographic regions. Global retail sales of products sold under the TOMMY HILFIGER brands were approximately $7.4 billion in 2017.

We see a significant opportunity to fuel expansion by capitalizing on the regional and category opportunities where the brand is underpenetrated, while also assuming more direct control of licensed businesses in Latin America and Central and Southeast Asia.


HILFIGER COLLECTION

The pinnacle of the TOMMY HILFIGER product offerings, HILFIGER COLLECTION is sophisticated and elevated, blending the brand’s Americana heritage with contemporary influences and a playful fashion edge. Time-honored classics are reimagined for today, and the curated selection of iconic pieces are uniquely mixed and matched for an effortless style that is modern, confident and relaxed. The collection targets consumers between 25 and 40 years old. HILFIGER COLLECTION is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online) and on tommy.com.

TOMMY HILFIGER TAILORED

The TOMMY HILFIGER TAILORED line integrates a sharp, sophisticated style with the TOMMY HILFIGER brand's American menswear heritage. From structured suiting to casual weekend wear, classics are modernized with precision fit, premium fabrics, updated cuts, rich colors and luxe details, executed with the TOMMY HILFIGER brand’s signature twist. The collection targets consumers between 25 and 40 years old. TOMMY HILFIGER TAILORED is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online) and on tommy.com.

TOMMY HILFIGER

As our core line, TOMMY HILFIGER is globally recognized for bringing to life the classic American cool spirit at the heart of the brand. The collections liberate the timeless classics with the brand’s signature twist, celebrating individuality and optimism through style. The collection focuses on consumers between 25 and 40 years old. Products are sold domestically and internationally in our TOMMY HILFIGER specialty and outlet stores, through our wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com.

TOMMY JEANS

TOMMY JEANS is inspired by American denim classics with a modern, casual edge. Adding a youthful energy and irreverent twist to the TOMMY HILFIGER brand’s heritage, the TOMMY JEANS men’s and women’s collections focus on premium denim. The line targets the next generation of consumers, specifically the 18 to 30 year old denim-oriented consumer. TOMMY JEANS is available globally at select TOMMY HILFIGER stores, TOMMY JEANS stores, through our wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com.

Marketing & Consumer Engagement

As one of the world’s leading designer lifestyle brands, TOMMY HILFIGER engages consumers through comprehensive 360° marketing campaigns, which have a specific focus on innovative experiences and digital marketing initiatives. During 2017, TOMMY HILFIGER celebrated the designer’s affinity for fashion, music, pop culture and entertainment through celebrity collaborations and brand partnerships, driving sales in its key global growth categories, while also engaging new consumers and, in particular, attracting a younger consumer. Tommy Hilfiger spent over $180 million on global marketing and communications efforts in 2017.

For Spring and Fall 2017, TOMMY HILFIGER continued its successful strategic partnership with Gigi Hadid, with the model co-designing capsule pieces for the brand. The relationship drove momentum in the brand’s women’s business globally, as well as providing a halo effect across other categories. On the men’s side, TOMMY HILFIGER enlisted the American pop music/producer duo, The Chainsmokers, as global brand ambassadors for TOMMY HILFIGER menswear beginning in Fall 2017. TOMMY HILFIGER also leveraged local influencers to drive consumer engagement, including its partnership with Hong Kong actor and singer, Shawn Yue, which began in Fall 2017. With a focus on China, Hong Kong, Macau and Taiwan, this was the first meaningful collaboration for the brand to capitalize on the tremendous opportunity that we believe exists to expand its presence in Asia.

The brand continues to evolve its marketing campaigns to maintain the significant global momentum that it is experiencing.  Beginning in Spring 2018, TOMMY HILFIGER embarked on a multi-year partnership with four-time Formula One® World Champions Mercedes-AMG Petronas Motorsport and four-time Formula One® World Champion Lewis Hamilton for TOMMY HILFIGER menswear.

For women’s, model Hailey Baldwin and model and activist Winnie Harlow were named the new global brand ambassadors for TOMMY HILFIGER women’s for Fall 2018. As part of the brand’s global campaign, which celebrates icons of tomorrow in the worlds of fashion, music, pop culture and entertainment, they will appear as the faces of the Fall 2018 TOMMY ICONS capsule collection for women.

Tommy Hilfiger continued to advance its efforts to re-imagine the store of the future, as embodied in the recently renovated Regent Street flagship store in London. While the experience will evolve over time and be tailored to each market and retail space, this store reflects Tommy Hilfiger’s vision for the future of retailing. Features include product customization, digital walls and “smart mirrors,” which recognize items via RFID tracking, suggest inspiring looks and allow consumers to request styles directly to the fitting room. Additionally, Tommy Hilfiger expanded its digital showroom concept to more markets and began piloting 3-D design capabilities, including using 3-D digital samples, which will reduce the need for physical samples and photography. 

The global power of the brand and its digital expertise are being recognized. TOMMY HILFIGER ranked #8 out of 77 brands in the L2 Global Fashion Digital IQ index in 2018. Most recently, the brand was honored by Fast Company on their 2018 list of “The World’s Most Innovative Companies” in the Style section and received the “Retail Employer of the Year Award” at the 2018 World Retail Congress in Madrid, Spain.