Tommy Hilfiger

TOMMY HILFIGER is one of the world's leading
designer lifestyle brands and is internationally
recognized for celebrating the essence of classic
American cool style with a preppy twist.

Tommy Hilfiger
$8.5B

IN 2018 GLOBAL RETAIL SALES

100+

COUNTRIES OF DISTRIBUTION

16000+

ASSOCIATES GLOBALLY

TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. Brands include HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TOMMY HILFIGER, TOMMY JEANS and TOMMY SPORT, under which a variety of products are offered. 

In addition, the brand is licensed for a range of products, including fragrance, eyewear, watches, home furnishings and womenswear in North America, as well as in various geographic regions. Global retail sales of products sold under the TOMMY HILFIGER brands were approximately $8.5 billion in 2018.

We see a significant opportunity to fuel expansion by capitalizing on the regional and category opportunities where the brand is underpenetrated, while also assuming more direct control of several regional licensed businesses.

We see a significant opportunity to fuel expansion by capitalizing on the regional and category opportunities where the brand is underpenetrated, while also assuming more direct control of licensed businesses in Latin America and Central and Southeast Asia.


HILFIGER COLLECTION

The pinnacle of the TOMMY HILFIGER product offerings, HILFIGER COLLECTION blends the brand’s Americana heritage with contemporary influences and a playful fashion edge. The collection targets 25 to 40 year old consumers. HILFIGER COLLECTION is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online) and on tommy.com.

TOMMY HILFIGER TAILORED

The TOMMY HILFIGER TAILORED line integrates sharp, sophisticated style with the TOMMY HILFIGER brand's American menswear heritage. From structured suiting to casual weekend wear, classics are modernized with precision fit, premium fabrics, updated cuts, rich colors and luxe details, executed with the TOMMY HILFIGER brand’s signature twist. The collection targets 25 to 40 year old consumers. TOMMY HILFIGER TAILORED is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online) and on tommy.com.

TOMMY HILFIGER

As our core line, TOMMY HILFIGER is globally recognized for bringing to life the classic American cool spirit at the heart of the brand. The collection focuses on 25 to 40 year old consumers, with a broad selection of designs across more than 25 categories, including men’s, women’s and children’s sportswear (casual apparel), footwear and accessories. Products are sold domestically and internationally in our TOMMY HILFIGER specialty and outlet stores, through our wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com.

TOMMY JEANS

TOMMY JEANS is inspired by American denim classics with a modern, casual edge. Adding a youthful energy and irreverent twist to the TOMMY HILFIGER brand’s heritage, the TOMMY JEANS men’s and women’s collections focus on premium denim. The line targets 18 to 30 year old consumers. TOMMY JEANS is available globally at select TOMMY HILFIGER stores, TOMMY JEANS stores, through our wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com.
TOMMY SPORT

TOMMY SPORT

TOMMY SPORT is engineered for performance and infused with the brand’s bold red, white and blue heritage. Silhouettes evoke the classic American cool spirit of the TOMMY HILFIGER brand with unique details and functional features. TOMMY SPORT is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com.

Marketing & Consumer Engagement

As one of the world’s leading designer lifestyle brands, TOMMY HILFIGER engages consumers through comprehensive 360° marketing campaigns, which have a particular focus on innovative experiences and digital marketing initiatives. Tommy Hilfiger spent over $210 million on global marketing and communications efforts in 2018.

Tommy Hilfiger continues to evolve its marketing campaigns to maintain the significant global momentum that the brand is experiencing.  Beginning in Spring 2018, TOMMY HILFIGER embarked on a multi-year partnership with five-time Formula OneTM World Champions Mercedes-AMG Petronas Motorsport and five-time FIA Formula OneTM World Drivers’ Champion Lewis Hamilton for TOMMY HILFIGER menswear. To capitalize on the power of the collaboration, we offered TommyXLewis collaborative collections for Fall 2018 and Spring 2019. Shawn Yue is another key ambassador for TOMMY HILFIGER’s men’s. Following a successful men’s brand ambassadorship in Greater China for Spring 2018, the actor joined the TOMMY HILFIGER family again for Spring 2019.

Tommy Hilfiger also delivered engaging marketing campaigns geared toward the female consumer, as we believe that the brand is significantly underpenetrated in women’s apparel and accessories. We continued our successful partnership with Gigi Hadid for Spring 2018, which marked her final season serving as a brand ambassador and designer of the TommyXGigi capsule collection. As the year progressed, we enlisted models Hailey Bieber and Winnie Harlow, as well as Chinese actress Maggie Jiang, as the newest members of the TOMMY HILFIGER family, with the celebrities serving as the new global brand ambassadors for TOMMY HILFIGER women’s for Fall 2018, in addition to appearing as the faces of the Fall 2018 TOMMY ICONS capsule collection for women.

Tommy Hilfiger named American actress Zendaya as the brand’s female ambassador beginning in Spring 2019. Her authenticity and belief in the power of inclusivity and diversity have always been at the heart of the TOMMY HILFIGER brand and we believe that it will help us reach a broader consumer base.

Today’s consumer embraces newness and innovation, and we continue to offer exciting brand activations and more frequent product drops. We have recently collaborated with several of the hottest streetwear brands, including KITH, Vetements and Monkey Time. We also introduced for the Year of the Pig a TOMMY HILFIGER Chinese New Year capsule collections for men and women, with Shawn Yue and Maggie Jiang starring as the faces of the campaign. The capsule collection was hugely successful, with 117 million total impressions and website traffic exceeding 1.5 million visitors.

The global power of the brand and its digital expertise are being recognized. TOMMY HILFIGER ranked #8 out of 77 brands in the L2 Global Fashion Digital IQ index in 2018. Most recently, the brand was honored by Fast Company on their 2018 list of “The World’s Most Innovative Companies” in the Style section and received the “Retail Employer of the Year Award” at the 2018 World Retail Congress in Madrid, Spain.