Adelyn Cheong is the Senior Vice President for Tommy Hilfiger Asia Pacific. In this role, she is responsible for directing and executing strategies that deliver financial results and the overall brand management of the Tommy Hilfiger business in the region. Adelyn has oversight of regional merchandising, store design, visual merchandising, marketing and communications, working in close collaboration with the country Managing Directors on all in-country brand and product matters.
Prior to joining Tommy Hilfiger in 2018, Adelyn worked for Esprit, where she held general management roles for retail markets across Greater China, as well as several senior merchandising positions. She began her career as a buyer with Robinson’s department store in Singapore.
Adelyn graduated from Nanyang Technological University in Singapore with a Bachelor of Business degree in Marketing. She also holds a Diploma in Fashion Design from London Centre for Fashion Studies.