Consumer Engagement

Calvin Klein introduces its Fall 2023 campaign starring Alexa Demie, Kid Cudi, JENNIE, Jung Kook and Kendall Jenner

For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play.

In their debut campaigns for the brand, Alexa Demie and Kid Cudi join ambassadors JENNIE, Jung Kook and Kendall Jenner in vignettes that capture their unique sensuality, confidence and playfulness through Calvin Klein’s distinctive lens. Shot by Inez & Vinoodh, each talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life. Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand.

Alexa Demie is bold and seductive in new Calvin Klein Underwear. Simultaneously assertive and relaxed, Kid Cudi evokes carefree creativity in Calvin Klein Underwear and Jeans. JENNIE dials up her confidence in a mix of casual and refined Underwear and Jeans looks. Jung Kook channels playful energy as he moves like no one is watching in classic Calvin Klein Jeans. Kendall Jenner amplifies her femininity with Calvin Klein womenswear.

The Fall 2023 collections reinforce Calvin Klein’s design codes of minimal, modern and sensual. Across Underwear, Jeans and apparel, this season presents elevated pieces that are essential to every wardrobe, for every lifestyle. Classic silhouettes are updated with new fabrics and refreshed fits, and are complemented by the latest Calvin Klein jewelry and eyewear. The result is an expression of effortless style connected to the way we live our lives today.

The Fall 2023 campaign and collection launch today, August 14, on Campaign videos and extended content will pulse out on the @calvinklein social channels throughout the week, and the campaign will appear on high-visibility digital and out-of-home placements around the globe.