Calvin Klein today unveils its Fall 2025 underwear campaign featuring GRAMMY® Award-winning Spanish artist ROSALÍA in her debut for the brand. Captured by celebrated photographer Carlijn Jacobs, the campaign fuses bold sensuality with surreal visual storytelling, amplifying ROSALÍA’s empowered presence in Calvin Klein’s iconic underwear styles.
Across the campaign, ROSALÍA’s distinctive artistic energy is dialed up as she introduces a new era of modern innovation in underwear. She spotlights the new Icon Cotton Modal line, featuring a stitch-free Infinity Bond waistband and bonded hook and eye closures for a smoother silhouette and enhanced breathability. She is also featured in new Heritage Cotton styles that reimagine Calvin Klein’s signature logo waistband through a vintage lens, as well as in the Perfectly Fit bra and bikini, designed for elevated, everyday comfort.
On the campaign, ROSALÍA said, “Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign.”
The campaign launches today, September 9, with campaign content rolling out on @calvinklein social channels. Fall 2025 women’s underwear is now available on calvinklein.com.