Brazilian football star lives in the moment in the brand’s essential underwear
NEW YORK, NEW YORK, March 3, 2026 – Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], today unveils its Spring 2026 campaign starring internationally recognized footballer Raphinha in the brand’s signature underwear. Captured by Daniel Sannwald, the campaign unites athleticism and underwear innovation through Raphinha’s unmatched confidence and skill.
Shot with a focus on movement and strength, the creative brings the footballer’s elite skills to life alongside the newest Calvin Klein underwear styles. Elevated fits and advanced fabrications are made to move with the body, delivering comfort and control. Dynamic visuals explore multiple dimensions of performance, embodying the season’s theme of living in the moment. The accompanying campaign film, set to an up-tempo rhythm, captures Raphinha’s raw athletic energy through the brand’s distinctive visual language.
Designed for a life in motion, underwear innovation drives the season. New ‘Icon Active Mesh’ is engineered with reinforced construction and ventilated mesh panels for enhanced airflow. ‘Icon Cotton Stretch’ elevates the brand’s iconic logo waistband with an innovative stitch-free Infinity Bond waistband and a moisture-wicking finish to deliver performance and premium comfort.
“As an athlete, I’m always focused on how I move and how I feel, and Calvin Klein underwear is designed for performance,” said Raphinha. “This campaign was particularly special as it allowed me to channel my love of music, which had a huge influence on how I grew up, and my love of football.”
The campaign launches globally on March 3rd across Calvin Klein retail, calvinklein.com and Calvin Klein social platforms, as well as high-impact out-of-home placements.
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Campaign Assets: HERE
Campaign Credits: Directed and photographed by Daniel Sannwald
Editorial Credits: Calvin Klein
Social: @calvinklein
Contacts:
Calvin Klein Inc.
Erin Leary, Sr. Director, Global Corporate and Internal Communications
Nicholas Courtois, Sr. Manager, Global Corporate Communications
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.