Consumer Engagement

Calvin Klein launches new Calvin Klein Home campaign starring Camila Morrone

Calvin Klein today unveils the Calvin Klein Home Spring 2024 campaign starring Emmy Award-nominated actress Camila Morrone surrounded by the brand’s latest home essentials.

The campaign highlights Camila in cinematic still life portraits paired with the new collection of home bedding and bath textiles, including the Washed Texture Duvet Set in white, the Aquarelle Floral Bed, the Honeycomb Blanket in off white, the Organic Earth Duvet and Sheet Set in mocha brown and the Entwine Towel in white. The images, captured by Annemarieke Van Drimmelen, reflect the refined comfort at the heart of the latest Calvin Klein Home collection.

The Calvin Klein Home Spring 2024 collection was designed with serenity and comfort in mind, taking inspiration from Calvin Klein’s signature design codes for a collection of elegant, minimal home accessories rooted in the brand’s distinctive aesthetic. Across duvets, sheets, blankets, towels and rugs, the new Home assortment leverages ultrasoft fabrics, subtle tonal ranges and archival artwork for a collection of premium home essentials that will make you want to stay in bed.

The campaign will roll out on and @calvinklein social channels starting today, March 19. The collection is now available to shop on and in select retailers across North America.