Calvin Klein introduces pgLang for Calvin Klein, an episodic video series created in partnership with creative collective pgLang. The films prioritize optimism and creativity beyond all else, and usher in a new era of inspiring, humorous and relatable advertising. Shot in LA and directed by Dave Free, the series features a cast of creatives including Baby Keem, Brent Faiyaz, Travis Bennett, Ryan Destiny, Keith Powers, Amber Wagner, Mecca Allah, and Exavier. Of the project, Free says the films are “language for the people that can't find the words to express how they feel”.
The campaign launches today and the short films can be viewed here. Outtakes from the videos can also be seen on the following billboards: La Cienega Boulevard in West Hollywood, Santa Monica Boulevard in Los Angeles and Houston Street in New York City.
About the Cast:
Mecca Allah is New York based movement artist, model and creative who advocates for spiritual and physical wellness, healing and empowerment.
Baby Keem is already revered as one of the best in the game, and one of the world’s most exciting new artists.
Travis ‘Taco’ Bennett is a multi-hyphenate creative known for his distinct sense of humor, charisma and uplifting character.
Ryan Destiny is an American actress, singer and songwriter who brings a youthful nostalgia to everything she touches.
Keith Powers has emerged as one of the great young acting talents of the era, while simultaneously developing his own initiative which focuses on emotional wellbeing.
Amber Wagner will make you feel good. Motivating and inspiring her generation, Amber is all about positivity and has become an internet sensation as a result of her uplifting and relatable videos.
Brent Faiyaz, twenty-four year old artist, is a highly anticipated musical icon in the making.
Exavier catches the energy of life happening around him in LA in his infectiously funny, observational vlogs and skits.