Calvin Klein Inc. today unveils Brazilian football star Raphinha channeling heightened energy in the brand’s new Intense Power underwear styles.
Captured by Daniel Sannwald with a focus on movement and performance, Raphinha’s dynamic athleticism comes to life in the latest Intense Power silhouettes built to move. Designed with lightweight microfiber, flexible logo waistbands and streamlined fits, the new styles deliver breathable support engineered to perform.
The images and video launch globally on June 9 across out-of-home, Calvin Klein retail, calvinklein.com and Calvin Klein social platforms.
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Campaign Assets:
Campaign Credits: Directed and photographed by Daniel Sannwald
Editorial Credits: Calvin Klein
Social: @calvinklein
Contacts:
Calvin Klein Inc.
Erin Leary, Sr. Director, Global Corporate and Internal Communications
Nicholas Courtois, Sr. Manager, Global Corporate Communications
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2025.