Consumer Engagement

Calvin Klein unveils first installment of its Spring 2024 campaign starring Jeremy Allen White

Calvin Klein introduces its Spring 2024 campaign with renowned actor Jeremy Allen White in his debut for the brand wearing Calvin Klein’s most emblematic underwear.

A native New Yorker, Jeremy is shot by Mert Alas in his hometown in a series of stills and videos that showcase his connection to the city and amplify his empowered energy in our most iconic styles. As seen on Jeremy, the Spring 2024 men’s Underwear collection refreshes classic Calvin Klein designs with new logo treatments and materials for stylish, everyday comfort. New Intense Power, Micro Stretch and Micro Mesh styles marry bold design with innovative fabrication for looks that are sleek and comfortable, while essential Modern Cotton and Cotton Stretch underwear provide an iconic base to every wardrobe. Across the Spring 2024 collection, Calvin Klein’s minimalist essentials are presented with modern innovation and sensuality in its purest form.

The campaign and collection launch today, January 4, on Content featuring Jeremy will pulse out on the @calvinklein social channels throughout the week and appear on high-impact out-of-home placements around the globe.

The Spring 2024 seasonal campaign will explore the world of Calvin Klein, highlighting dynamic talent in standalone vignettes that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. Stay tuned for the next chapter.