NEW YORK, NEW YORK, March 9, 2026 – Calvin Klein Inc. today announces the launch of its Spring 2026 campaign starring actor Dakota Johnson in her debut for the brand.
In the campaign, Dakota appears in new denim and underwear designed for the body. Innovation meets ease with Ultralight and Icon Cotton Modal underwear delivering barely-there support and second-skin sculpting comfort, while the Perfectly Fit Ultralight Bra is innovated with spacer cup technology for a near weightless feel that lifts and shapes. In denim, simplicity makes a statement. The Archive High Rise Slim Jean – a defining 90s silhouette – features a high-rise body-skimming fit and straight leg, paired with a Relaxed Trucker for effortless, undone edge in vintage blues. The Baggy Jean channels understated confidence with a relaxed, laid-back silhouette. Together, these essentials celebrate comfort, confidence and the power of less is more.
Directed and photographed by Gordon von Steiner, the campaign offers a fresh interpretation of the brand’s signature confidence and sensuality, grounded in a refined less is more philosophy. Brought to life by Dakota, the creative follows the actor through a relaxing day at home, away from the spotlight. The images and video navigate between subtle sensuality and cheeky humor, removing excess to focus on Calvin Klein’s latest denim fits and underwear innovations. At the center of the narrative is a clear point of view: live confidently.
"Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on," said Dakota Johnson. "When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. Channeling that, and pairing that energy with Calvin Klein's iconography, felt both singular and classic. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
The campaign launches globally on March 9th across Calvin Klein retail, calvinklein.com and social platforms, as well as on high-impact out-of-home placements.
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Campaign Assets: HERE
Campaign Credits: Directed and photographed by Gordon von Steiner
Editorial Credits: Calvin Klein
Social: @calvinklein
Contacts:
Calvin Klein Inc.
Erin Leary, Sr. Director, Global Corporate and Internal Communications
Nicholas Courtois, Sr. Manager, Global Corporate Communications
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.