This season, Calvin Klein and Tommy Hilfiger brought Spring 2026 to life across global fashion capitals through strategic partnerships and elevated consumer experiences. Together, these activations represent just a few of the many ways our brands are engaging consumers across product, marketing and marketplace experience.
Calvin Klein Partners with New York Magazine on Exclusive Capsule at SoHo Flagship
Calvin Klein recently partnered with New York Magazine on a collaboration inspired by the brand’s New York City roots, available exclusively at its SoHo flagship store, which opened late last year. The capsule features hats, tees and totes with a custom logo treatment celebrating Calvin Klein’s home city.
To mark the launch, SoHo shoppers were invited to experience a pop-up coffee cart offering complimentary treats, along with a branded MetroCard that could be redeemed in-store for the March 2026 issue of New York Magazine while exploring the latest Calvin Klein spring styles. The issue also featured a dedicated Calvin Klein lookbook with seasonal inspiration, extending the activation beyond the retail space.
Tommy Hilfiger Unveils Spring 2026 Collection and the New York Label at Galeries Lafayette Haussmann
Modern prep style took center stage in the heart of Paris from late February into early March, as Tommy Hilfiger launched the Spring 2026 collection and New York menswear label with an elevated brand presence at Galeries Lafayette Haussmann—one of the city’s most iconic retail destinations, welcoming more than 40 million visitors annually.
A strategic mix of in‑store, façade and out-of-home media placements—featuring campaign imagery starring actor Patrick Schwarzengger and Abby Champion—created a citywide brand footprint. Shoppers also enjoyed an exclusive premiere of the collection at Galeries Lafayette ahead of the global campaign launch on February 24, further strengthening the store’s role as a flagship partner and reinforcing Tommy Hilfiger’s premium menswear positioning in the fashion capital.
From New York to Paris, these activations highlight how the brands continue to drive relevance at the intersection of culture and commerce. As the season unfolds, Calvin Klein and Tommy Hilfiger will continue to build on this momentum, deepening connections with audiences across key markets worldwide.