Consumer Engagement

Calvin Klein Unveils Latest ‘Calvins or nothing’ Campaign featuring Tennis Player Carlos Alcaraz

Calvin Klein is excited to launch the latest chapter of its Calvins or nothing campaign starring the world No. 1 singles player, Carlos Alcaraz.

Continuing the visual narrative that debuted in Fall 2022 with actor and singer-songwriter Maya Hawke and professional footballer Romelu Lukaku, Calvins or nothing has since featured other of-the-moment talent, including top athletes from around the world, in Calvin Klein Underwear.

A record-breaking global sports phenomenon, Carlos is captured in a series of raw, stripped-back portraits and videos shot by Gray Sorrenti. The powerful black and white visuals highlight Carlos’s strength and confidence and recall the innate sensuality the brand is known for. Carlos is pictured in our signature Modern Cotton, Cotton Stretch and Cotton Classic Underwear, as well as the new Classic Straight denim. He is also seen in select styles from the new Calvin Klein 1996 Underwear collection, which launches next week. Featuring black and white colorways and a selection of bold prints, the 1996 collection offers an energetic twist on the brand’s classics, reimagined for a modern look and feel.

The campaign will roll out globally, with special extended content debuting on @calvinklein social channels. The product featured in the campaign will be available at