Invitation-only Event Featured Unique Installation by Architect
Joshua Prince-Ramus;
Guests Dakota Johnson, Ziyi Zhang and Louis Koo Among Others in
Attendance
NEW YORK, NY & SINGAPORE, APRIL 12,
2014 – Calvin Klein, Inc. today announced that last night the company
held a multi-brand event in Singapore to celebrate the Calvin
Klein brand across Asia with a one-of-a-kind architectural
installation.
Special guests in attendance included
actors Dakota Johnson, Ziyi Zhang, Louis Koo, Ryeo Won
Jung and Jordan Masterson; bloggers Tina Leung, Irene Kim
and Hanneli Mustaparta, who is also a contributor to Calvin Klein’s
official social media platforms – all of whom were wardrobed by Calvin Klein
Collection. Musician and actor Alex To & Ice Lee, as well as
stylist Alvin Goh, were also in attendance and wardrobed by Calvin
Klein platinum label. During the event, guests enjoyed musical performances
by The Misshapes’ DJ Leigh Lezark and DJ Geordon Nicol,
who both wore Calvin Klein Collection.
Other notables in attendance included Allan
Wu, Dick Lee, Wong Li Lin, Shane Pow, Russel Wong, Clarence Lim, Grace Chng,
Fiona Ang, Carmen Ow, Ow Pui Yee, Dr. Georgia Lee, Tan Min Li, Dana Cheong,
Chiang Yu Lan, Diana Widjaya, Belinda Chua, Celina Lin, Tracy Phillips and Yo
Yo Cao.
Hosts of the special evening included
the company’s Creative Directors – Francisco Costa (women’s Calvin
Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection),
Kevin Carrigan (Calvin Klein platinum label, Calvin Klein
Jeans and Calvin Klein Underwear), Ulrich Grimm (Calvin
Klein Shoes & Accessories), and Amy Mellen (Calvin
Klein Home) – as well as Calvin Klein, Inc.’s Chief Executive Officer, Tom
Murry, who was also on hand at the event.
For the one-night-only occasion, Calvin Klein, Inc. presented a unique concept house, designed by renowned
American architect Joshua Prince-Ramus, uniting many of the company’s
different labels and product categories under one roof. The structure was constructed within a hangar on the grounds of the former
Kallang Airport – which was decommissioned in 1955 and has since been
designated as an architectural landmark.
The
installation marked the first time a branded event was held in the space and
employed technology to engage event guests in the interactive experience. Calvin
Klein Home pieces were featured throughout and there were over 30 live models – including Calvin Klein Jeans
model
Matthew Terry, who was featured on the deck of the house in a swimming
pool. The models moved about the voyeuristic house wearing key
looks from the Fall 2014 Calvin Klein
Collection, Calvin Klein platinum label, Calvin Klein
Underwear and the newly relaunched Calvin Klein Jeans line.
Each brand had
its own designated space within the concept house, allowing each its own
distinctive experience, while making a powerful
statement about the complete Calvin Klein lifestyle brand.
Celebrated
for his eloquent, intelligent designs, Mr. Prince-Ramus is the Principal of
REX, an internationally acclaimed architecture and design firm based in New York City. Mr.
Prince-Ramus is widely known as the architect behind the renowned Seattle
Central Library—which has been hailed as a masterpiece of contemporary
culture—and was credited as one of the “5 Greatest Architects Under 50” by The
Huffington Post. He previously collaborated with the Calvin
Klein Collection brand in 2008, to create a futuristic concept home,
entitled “Madison Avenue (Doll) House,” that served as the centerpiece of the
annual holiday window display featured in the brand’s Madison Avenue global
flagship store in New York City. The installation spoke to the needs of modern,
urban living, while addressing the use and importance of space.
Singapore was
selected as the location for this event to celebrate the company’s continued
global expansion, especially within Asia, and to mark the opening of four new Calvin Klein Collection stores in Southeast Asia this year in with our long term licensee
Club 21. The new Calvin Klein Collection stores opening in the region
began in Singapore (The Shoppes at Marina Bay Sands, April 8th) and
Hong Kong (Elements, April 9th) with two additional stores to open
in Malaysia (Pavilion Kuala Lumpur, July) and Bangkok (Central Embassy, Fall
2014).
The new Calvin
Klein Collection stores will follow the brand’s updated global store
concept design. The new design features a sleek Italian marble and glass
storefront that mirrors the surfaces found inside, while the interiors are
complemented with state of the art lighting and modern furniture. A salon
within the store acts as a curated space where pieces from the current
collection can be featured in a more intimate setting. This store concept was
first implemented in the Calvin Klein Collection store at Forum 66 in
Shenyang, China, and recently received an Honor Award in the Interiors category
of the New York State chapter of the American Institute of Architects’ 2014
Design Awards. The stores will carry the most current men’s and women’s
collections including runway looks, designed by Italo Zucchelli and Francisco
Costa, Calvin Klein Collection’s award-winning Men’s Creative Director and
Women’s Creative Director, respectively.
This event is
another in a series of global events that Calvin Klein, Inc. has held over the
past few years in important and exciting global markets such as London, Milan,
Berlin, Tokyo, Shanghai, Sydney, Seoul, Dubai, Rio de Janeiro, Los Angeles, and
New York.
Calvin Klein, Inc., a wholly owned
subsidiary of PVH Corp. [NYSE: PVH], is one of the
leading fashion design and marketing studios in the world. It designs and
markets women’s and men’s designer collection apparel and a range of other
products that are manufactured and marketed through an extensive network of
licensing agreements and other arrangements worldwide. Product lines under the
various Calvin Klein brands include women’s dresses and suits, men's dress
furnishings and tailored clothing, men’s and women's sportswear and bridge and
collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear,
women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry,
watches, outerwear, handbags, small leather goods, and home furnishings
(including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel
companies, owns and markets the iconic Calvin Klein and Tommy
Hilfiger brands worldwide. It is the world’s largest shirt and neckwear
company and markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s
and Olga, and its licensed brands, including Speedo, Geoffrey
Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL
Michael Kors, Sean John, Chaps, Donald J. Trump Signature
Collection, JOE Joseph Abboud, DKNY, Ike Behar and John
Varvatos.
REX is an internationally acclaimed
architecture and design firm based in New York City, whose name signifies a
re-appraisal (RE) of architecture (X). Operating across many scales, REX
consistently challenges and advances building typologies, and promotes the
agency of architecture. Seminal projects include the Wyly Theatre in Dallas,
Texas; the Vakko Fashion Center in Istanbul, Turkey; and the Seattle Central
Library —all opened to critical acclaim. The subject of numerous international
exhibitions and publications, the work of REX has been recognized with many of
the profession’s top accolades, including the American Institute of Architects’
National Honor Award in 2005 and 2011. Current projects include the
Mercedes-Benz Future Lab in Stuttgart, Germany, a 33,500m2 showcase
of the brand’s research and development; an 110,000m2 luxury housing
tower in the heart of Seoul, Korea; a 4,300m2 private residence on Long
Island for a billionaire, his four children, and each of their four families; a
125-meter tall, dynamic, sunlight-responsive installation shading the Nasher
Sculpture Center in Dallas, Texas; and a $480 million, 80-story tower in Kuala
Lumpur, Malaysia. For more information, visit www.rex-ny.com.
###
EDITORIAL
CREDITS: Calvin Klein Collection, Calvin Klein platinum label, Calvin
Klein Jeans, Calvin Klein Underwear
IMAGE CREDITS: © 2014 Moky Mok, Jacky Ho, Victor
Ng, Anton Chia, Tom White Photography
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein; instagram.com/calvinklein
brand
handle: @calvinklein
CONTACTS:
Calvin
Klein, Inc.
Malcolm
Carfrae
EVP
& Chief Communications Officer
212
292 9799
Jennifer Crawford
SVP, Corporate Communications
212 292 9795