NEW YORK--(BUSINESS WIRE)--Dec. 19, 2014--
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH),
today announced that the company has commenced a global e-commerce
expansion strategy for calvinklein.com
that will culminate in the operation of direct e-commerce in more than
20 countries by the end of 2016.
Individual websites, customized by market, share a consistent look and
feel but are localized by product offering and site functionality to
meet consumer preferences and needs within each market. The roll-out,
anchored by the re-launch of the company’s digital flagship in the U.S.,
has expanded throughout Europe, North America and South America and will
continue across Asia, providing a premium brand and shopping experience
worldwide. Sites will launch both on desktop and mobile, with social
media integration.
“This launch is impactful in both its geographic scale and level of
customization,” said Steve Shiffman, Chief Executive Officer of
Calvin Klein, Inc., “It reflects our commitment to reinforce the Calvin
Klein brand identity across the globe, while also creating a
personalized shopping experience within each individual market. Through
meticulous consideration of consumer behavior, user experience and
regional merchandising, we have positioned our e-commerce sites to serve
as the focal point of the consumer’s interaction with the brand – all
while maintaining the integrity of a universal message and aesthetic.”
All e-commerce sites globally will feature a vast assortment of company
product, along with licensed categories, across men’s and women’s Calvin
Klein Jeans and Calvin Klein Underwear, with regional
offerings of Calvin Klein fragrances, Calvin Klein apparel
and accessories, Calvin Klein Performance, Calvin Klein Home,
and children’s products in available markets. Building on the
company’s integration of content and commerce, the “show yours.
#mycalvins” global social media campaign will be visible across the
newly launched e-commerce sites via user-generated photo galleries
featuring fans of the brand showcasing the iconic waistband of their Calvin
Klein Underwear.
With newly introduced sites now live in 14 European markets, as well as
Brazil, the expansion is underway. Launches across Europe include:
Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland,
Luxembourg, The Netherlands, Poland, Spain, Sweden and the United
Kingdom. Expansion will continue globally via the implementation of
direct e-commerce sites across Asian markets beginning in 2015 and
rolling out over the next two years.
Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women’s and men’s designer
collection apparel and a range of other products that are manufactured
and marketed through an extensive network of licensing agreements and
other arrangements worldwide. Product lines under the various Calvin
Klein brands include women’s dresses and suits, men's dress
furnishings and tailored clothing, men’s and women's sportswear and
bridge and collection apparel, golf apparel, jeanswear, underwear,
fragrances, eyewear, women’s performance apparel, hosiery, socks,
footwear, swimwear, jewelry, watches, outerwear, handbags, small leather
goods, and home furnishings (including furniture). For more information,
please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, DKNY, Ike Behar
and John Varvatos.
IMAGE CREDITS: Courtesy of Calvin Klein, Inc.
EDITORIAL CREDIT: calvinklein.com
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein; twitter.com/calvinklein;
instagram.com/calvinklein show yours. #mycalvins @calvinklein
PVH CORP. SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995: Forward-looking statements made in
this press release, including, without limitation, statements relating
to PVH Corp.’s future plans, strategies, objectives, expectations and
intentions, are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Investors are
cautioned that such forward-looking statements are inherently subject to
risks and uncertainties, many of which cannot be predicted with
accuracy, and some of which might not be anticipated, including, without
limitation (i) the Company's plans, strategies, objectives, expectations
and intentions are subject to change at any time at the discretion of
the Company; (ii) the levels of sales and the extent of discounts and
promotional pricing, all of which can be affected by changes in the
economy, fashion trends, and other factors; (iii) civil conflict, war or
terrorist acts, the threat of any of the foregoing, or political and
labor instability in any of the countries where the Company's products
are sold, produced or are planned to be sold or produced; (iv) disease
epidemics and health related concerns, which could result in closed
factories, reduced workforces, scarcity of raw materials and scrutiny or
embargoing of goods produced in infected areas, as well as reduced
consumer traffic and purchasing, if consumers limit or cease shopping
when they become ill; (v) the failure of the Company's licensees to
preserve the value of the Company's brands or their misuse of the
Company's brands; and (vi) other risks and uncertainties indicated from
time to time in the Company's filings with the Securities and Exchange
Commission.
The Company does not undertake any obligation to update publicly any
forward-looking statement, whether as a result of the receipt of new
information, future events or otherwise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141219005402/en/
Source: PVH Corp.
Calvin Klein, Inc.
Jennifer Crawford, 212-292-9795
EVP,
Global Communications
jennifercrawford@ck.com
or
Kate
Mack, 212-292-9230
PR Manager, Digital Media
katemack@ck.com
