CALVIN KLEIN, INC. DEBUTS SHORT FILM PROVOCATIONS AS CENTERPIECE OF SPRING 2013 GLOBAL ADVERTISING CAMPAIGN

Alexander Skarsgård and Model Suvi Koponen Featured in New Multi-Brand Film & Print Campaign

NEW YORK, NY, FEBRUARY 5, 2013 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today premiered a short film entitled, Provocations, as the cornerstone of the company’s Spring 2013 global multimedia advertising campaign for the Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands. Actor Alexander Skarsgård and model Suvi Koponen star in this striking film – a first ever for the fashion house – and print campaign, showcasing all three brands in one intricate narrative.

Provocations features the men’s and women’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands in three different vignettes – all evoking the iconic mood of the house. For the single, unified campaign, Mr. Skarsgård and Ms. Koponen are portrayed in a complex journey through sleek, architectural settings to dark and mysterious milieus. Fire, air and water are recurring elements used throughout the creative, speaking to the strong connectivity to nature common to all of the brands’ design aesthetics. Through its sensual and evocative visuals, Provocations captures the company’s legacy of modernity, aspiration and rule-making innovation.

“Presenting all three brands in one cohesive campaign film allows us to convey the overall vision of the Calvin Klein brand in a more meaningful and impactful way to our consumers,” said Tom Murry, President & CEO, Calvin Klein, Inc. “Our goal was to highlight our brand synergies and showcase the complete modern lifestyle that the brand has to offer.”

Provocations will appear in 37 global markets through an extensive digital, print and outdoor campaign. The 10 minute film, which debuted today on YouTube and YouKu is expected to garner over 440 million impressions. To support the short film, the print campaign features still shots taken from the video, which will be revealed beginning with March 2013 magazines. The visuals will appear in 16-page custom booklet inserts, as well as multi-page gatefolds and spreads in over 60 publications – including key global Vogue, ELLE, W, GQ, DETAILS, and Vanity Fair titles. Complementing the film and print campaigns, the creative will be featured in both static and LED motion executions around the world.

The campaign film was conceived, directed and shot on location in California by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency.

Mr. Skarsgård is also currently the face of new men’s fragrance ENCOUNTER Calvin Klein, which launched in September 2012. The dark and mysterious campaign, also conceived by Mr. Baron, was shot in a classic film noir style by renowned photographer Steven Klein.

Ms. Koponen was previously featured in the Calvin Klein Collection Fall 2008 global advertising campaign and recently appeared in the brands’ women’s Pre-Fall 2013 presentation and Spring 2013 runway show. She also appears alongside male model Shaun Dewet in the new ck Calvin Klein Watch + Jewelry global ad campaign.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.