Campaign On VanHeusen.com Created to Bring Style and Swagger Back
into Men’s Lives Yields Over 2,000 Submissions Showcasing Contestants’
Transformation from ‘Schlub to Swagger’
NEW YORK--(BUSINESS WIRE)--Feb. 1, 2012--
Joivan Jimenez of Ocala, Florida has been named the grand prize winner
of the Van Heusen Institute of Style Super Bowl XLVI Ultimate Fan
Experience by transforming himself from “Schlub to Swagger.” Jimenez and
four friends will fly to Indianapolis in a G4 jet, attend the GQ
XLVI and ESPN The Magazine NEXT parties, experience complete
style transformations and watch Super Bowl XLVI in a suite with Pro
Football Hall of Famers Steve Young, Jerry Rice and Deion Sanders.
“I’ve never won anything like this before. When I got the call, I
literally dropped to my knees,” said Jimenez. “I now think about the
trip every day. I’m so glad to be going to the Super Bowl and to be
going in style. I literally cried when I first found out.”
A judging panel, including campaign ambassadors Young, Rice and Sanders,
Van Heusen Fashion Director Chad Kincaid, ESPN The Magazine
Fashion Editor Samantha Rubin and GQ Fashion Market Editor Ted
Stafford, selected the winner of the contest.
“It was tough selecting from so many great entries. All the guys brought
their A game to this contest but it was the simplicity and taste level
in Joivan’s transformation that really clinched it,” said Kincaid. “He
pulled great elements together with a slim cut suit, checked shirt and
skinny tie, but the devil was in the details as he topped it off with a
razor thin pocket square and statement glasses. Joivan’s sense of
personal style in adding just the right accessories was what set him
apart from the pack!”
Over 2,000 submissions were received since the campaign launch in
September when Van Heusen, in partnership with GQ and ESPN,
challenged men to step up their style game and share their
transformations from “Schlub to Swagger” by submitting before and after
photos on VanHeusen.com for the chance to win the ultimate sports fan
experience - attending Super Bowl XLVI in Indianapolis in style.
The Institute of Style campaign was created in 2011 with the goal of
bringing style and swagger back into men’s lives. At VanHeusen.com, men
can receive style tips from leading fashion editors and stylists at GQ,
ESPN The Magazine and Van Heusen, create looks for various life
scenarios and hear pointers from Young, Rice and Sanders.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass
and G.H. Bass & Co., and its licensed brands, including Geoffrey
Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL
Michael Kors, Sean John, Chaps, Donald J. Trump
Signature Collection, JOE Joseph Abboud, DKNY, Ike
Behar and John Varvatos. For more information, visit www.pvh.com.
About GQ
GQ is the leading men’s general-interest magazine, with a monthly
readership of 7 million readers. It is available in print, online at
GQ.com, and as an app at iTunes.com. The magazine is published by Condé
Nast, a division of Advance Publications. Condé Nast operates in
twenty-five countries and is the world leader in exceptional content
creation.
About ESPN
ESPN, Inc., is the world’s leading multinational, multimedia sports
entertainment company featuring a portfolio of more than 50 multimedia
sports assets. The company is comprised of eight 24-hour domestic
television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN
Deportes, ESPN 3D and the regionally focused Longhorn Network) and five
HD simulcast services (ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes).
Other businesses include ESPN Regional Television, ESPN International
(46 networks, syndication, radio, websites), ESPN Radio (broadcast,
satellite, online and apps, a growing category led by ScoreCenter),
ESPN.com (plus a variety of sport-, college-, and market-specific
sites), ESPN The Magazine, ESPN Enterprises, ESPN High School and
espnW. Multi-screen offerings include WatchESPN (access to several ESPN
networks online and via an app) and ESPN3 (live multi-screen network
available online, on the go and via Xbox LIVE). Based in Bristol, Conn.,
ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary
of The Walt Disney Company. The Hearst Corporation holds a 20 percent
interest in ESPN.
Source: PVH Corp.
EDELMAN CONTACT
Matt McCullough
MATTER, Edelman Sports &
Entertainment Marketing
Matt.McCullough@matter-edelman.com
O:
212-642-7706
C: 917-306-5096
or
PVH CONTACT/MEDIA
Jason
Colin
Director Global Media Relations
212-381-3937
or
PVH
CONTACT/INVESTOR
Dana Perlman
Treasurer, Senior Vice
President-Business Development & Investor Relations
212-381-3502
