Over 800 PVH associates and guests brought the “Runway to Pride” to
Fifth Avenue with the company’s first-ever custom designed float.
NEW YORK--(BUSINESS WIRE)--Jun. 26, 2017--
As part of the national celebration of Pride Month in the US, PVH
participated in the NYC Pride March 2017 as a Platinum Level Sponsor on
Sunday, June 25. The initiative was led by the company’s newly formed
LGBTQ Business Resource Group (BRG) and marks another step in PVH’s
commitment to creating an inclusive environment where every individual
is valued.
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PVH Runway to Pride
Over 800 PVH associates and guests, wearing PVH Pride Logo t-shirts,
brought the runway to Fifth Avenue, marching alongside the company’s
first-ever custom designed float, “Runway to Pride.” Both corporate and
retail associates expressed their individual style by customizing their
t-shirts and showing off their designs on the runway.
“I continue to be inspired by our associates who showcase their
individuality every day,” said Emanuel Chirico, Chairman & CEO, PVH
Corp. “I was incredibly proud to see over 800 members of the PVH family
come together to celebrate the NYC Pride March.”
Rainbow colored Pride underwear, specially designed for LGBTQ Pride
Month, was distributed to the crowd by models wearing CALVIN KLEIN
and Tommy Hilfiger underwear and makeup by Leo Alonzo and PVH
associate Jillian Zino. DJ Lina Bradford spun live from the top section
of the float.
PVH’s Instagram, Facebook and YouTube channels featured livestreams and
live updates, capturing all of the best moments throughout the day. A
custom “PVH Runway to Pride” Snapchat filter was available for the
entire parade route. Visit PVH Corp. on YouTube to view the highlights
video.
PVH has been celebrating Pride around the world throughout the month of
June. On Sunday, June 25, associates in Canada participated in Toronto
Pride March activities, and on June 17, the Calvin Klein Underwear store
in Brazil hosted a pre-celebration for the São Paulo Pride Parade.
Retail stores across the US and Canada have been displaying custom decal
window stickers in their windows and doors to show their support. The
company will continue to participate in Pride events globally, including
Pink Dot Hong Kong in October.
Photo credit: Provided by PVH Corp.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic CALVIN
KLEIN, Tommy
Hilfiger, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’s and Olga brands,
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and
the Caribbean in perpetuity from Speedo International, Limited.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170626005827/en/
Source: PVH Corp.
Media:
PVH Corp.
Dana Perlman, 212-381-3502
Treasurer and
Senior Vice President, Business Development and Investor Relations
communications@pvh.com
