“Aqua Zumba by Speedo” Collection to Hit the North American Market
in Early 2014;
New Range Designed to Support and
Enhance the “Aqua Zumba” Class Experience
LOS ANGELES--(BUSINESS WIRE)--Apr. 23, 2013--
SPEEDO USA, a division of PVH Corp. (NYSE: PVH), and Zumba
Fitness, the largest dance-fitness company in the world with a
following of millions, today announced a new, multi-year agreement that
will see SPEEDO USA serve as the “Exclusive Swimwear Licensee of Zumba
Fitness” and launch the Aqua Zumba by Speedo Collection in
North America. The collection will consist of a full range of
innovative, versatile swimsuits, aquatic footwear and fitness
accessories designed to support and enhance the Aqua Zumba class
experience.
Known as the Zumba “pool party,” Aqua Zumba
integrates the contagious Zumba formula and philosophy with
well-established aqua fitness and resistance disciplines, blending the
two to create a safe, challenging, dynamic water-based workout that’s
cardio-conditioning, body toning and completely exhilarating. As the
world’s leading swimwear brand with a vision to inspire aquatic
confidence, Speedo products are designed to support an active
lifestyle in and around the water. The new Aqua Zumba by Speedo
Collection, the cornerstone of this exciting new partnership between
the two companies, will represent a true blending of Speedo’s
performance heritage and swim fitness know-how with Zumba’s own
expressive, colorful style.
The exclusive Aqua Zumba by Speedo Collection will include more
than 20 unique pieces, from swimwear to aquatic accessories, footwear
and bags, and will feature high performance materials in bright colors,
different silhouettes and signature styling – including laser cut-outs
and fringe – that have become synonymous with the self-expressive look
and feel of the Zumba brand.
“The fitness swimmer is at the heart of the Speedo brand and this
partnership with Zumba Fitness is a very exciting way for us to engage
the Aqua Zumba community in authentically Speedo manner,”
said Jim Gerson, President of SPEEDO USA. “We are putting 85
years of swimwear expertise into a collection that supports and
celebrates the Aqua Zumba enthusiast, but translates to the
general swim fitness consumer as well.”
“The Zumba / Speedo USA collaboration unites the bright, bold energy of Zumba
apparel with the quality and performance that Speedo brings to the world
of swim,” said Brian Ruskin, Chief Apparel Officer for Zumba
Fitness. “The various pieces will showcase Zumba’s creativity and
Speedo’s technical designs, and they have been developed for consumers
to blend fun and fashion in the ‘functional’ active swimwear world. This
collection will have something for everyone!”
The exclusive collection is designed to coordinate and blend completely
with the mainline Zumba wear collections and will launch at the
2013 Zumba Instructor Convention in Orlando this August; it will be
available on www.speedousa.com
and www.zumba.com
and at select sporting goods stores beginning in early 2014.
SPEEDO is a registered trademark of and used under license from
Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH
that does business as Speedo USA, holds the exclusive license from
Speedo International Ltd in North America and the Caribbean.
ABOUT SPEEDO
The world’s leading swimwear brand, Speedo is passionate about life in
and around the water, creating revolutionary new technologies, designs
and innovations, and supporting swimming from the grassroots to the
elite level, including the phenomenal Michael Phelps. In the 1920’s
Speedo made history with the Racerback, the world’s first
non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin
LZR RACER, one of the fastest and most technologically advanced
swimsuits ever created; 2011 saw Speedo unveil another world first with
the Fastskin Racing System - a cap, goggle and suit designed to work
together as one. Speedo is owned by Speedo Holdings B.V. and
distributed in over 170 countries around the world; in North America and
the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear
Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
ABOUT PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass,
G.H. Bass & Co., Warner’s and Olga, and its
licensed brands, including Speedo, Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors,
Sean John, Chaps, Donald J. Trump Signature Collection,
JOE Joseph Abboud, DKNY, Ike Behar and John
Varvatos.
ABOUT ZUMBA FITNESS , LLC
Zumba Fitness is a global lifestyle brand that fuses fitness,
entertainment and culture into an exhilarating dance-party workout.
Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with
easy-to-follow choreography, which provide effective, total-body
workouts. Founded in 2001, the company is now the largest branded
fitness program in the world -- reporting more than 14 million weekly
class participants, in over 140,000 locations, across more than 150
countries. In addition to its original Zumba® program, the company also
offers a range of specialty classes, including Zumba Gold® (for active
older adults), Zumba® Toning (body-sculpting class that uses maracalike
Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout),
Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chairbased Zumba
class that strengthens, balances and stabilizes the core) and Zumba® in
the Circuit (a 30-minute workout that combines signature Zumba® moves
with circuit training at timed intervals). The Zumba® fitness lifestyle
is rounded out by the company’s many consumer product offerings,
including DVD sets, music collections, multi-seasonal apparel and
footwear, video games, Fitness-Concert™ events and a lifestyle magazine.
For more information about Zumba Fitness programs and products, or to
find a live class, visit zumba.com and find us on Facebook and Twitter.
Source: PVH Corp.
Brener Zwikel & Associates
Speedo Public Relations
Audra
Silverman, 212-708-1703
audras@bzapr.com
or
PVH
Corp.
Dana Perlman, 212-381-3502
Treasurer, SVP – Business
Development and Investor Relations
danaperlman@pvh.com
