Tommy Hilfiger launches “To Tommy, From Zooey,” a capsule
collection of dresses designed in collaboration with Zooey Deschanel,
available exclusively at Macy’s and select ‘Tommy Hilfiger’ stores
globally.
NEW YORK--(BUSINESS WIRE)--Jan. 27, 2014--
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE:PVH],
along with Macy’s, is pleased to introduce “To Tommy, From Zooey,” a
capsule collection of dresses and accessories designed by actress,
musician and style icon Zooey Deschanel and iconic American designer
Tommy Hilfiger. The collection will be available beginning mid-April
2014 first at Macy’s and on macys.com, and subsequently in select Tommy
Hilfiger stores in North America, Europe, Mexico and Japan. It will
also be available on tommy.com in those markets.
To Tommy, From Zooey (Photo: Business Wire)
“Working with Tommy on this capsule collection has been really amazing,”
said Zooey Deschanel. “I am a fashion fanatic and I am always looking
for new ways to incorporate vintage, feminine pieces into my own
wardrobe. Tommy and I share many of the same inspirations—old school
music, classic films and old Hollywood icons—and his guidance during the
design process helped to put a really unique twist on each piece.”
Together, the duo created a spirited collection in a signature Tommy
palette of red, white and blue. The flattering silhouettes range from
classic coat and shirtdresses to specialty peek-a-boo styles, with
prints hidden inside the pleats. Crisp, mod-shapes are combined with
nautical touches—creating a look Deschanel calls “Modical.” Bright and
upbeat, “To Tommy, From Zooey,” captures the buoyant attitude of the
sixties, the decade in which Hilfiger made his fashion debut and from
which Deschanel borrows her doe-eyed look.
“Each piece is original and fun,” said Tommy Hilfiger, who first met the
actress through friends in Los Angeles. “The collection is the perfect
fusion of Zooey’s adventurous style and the classic, cool, American
spirit at the heart of the Tommy Hilfiger brand.”
All the dresses in the collection have the short hems first made famous
and fashionable by iconic models of the era like Twiggy and Jean
Shrimpton and favored by the actress herself. Color-blocking adds
graphic impact to the line-up, made with a mix of classic materials,
like pique and oxford cloth, modish prints, silks and linens. The
summery feeling that breezes through the “To Tommy, From Zooey”
collection reflects the optimism and youthful spirit at the heart of the
iconic brand, celebrated for its eccentric authenticity and irreverent
take on prep.
Zooey will appear in a dedicated advertising campaign in celebration of
the collection. Photographed by Carter Smith, the campaign will include
outdoor, print and digital placements. The collection will be celebrated
with special events in New York, Los Angeles and Mexico.
”Macy’s customers already love Tommy Hilfiger’s classic American cool
sensibility, and this fun collaboration will channel Zooey Deschanel’s
smart and playful style,” said Martine Reardon, Macy’s chief marketing
officer. “The ‘To Tommy, From Zooey’ spring capsule collection will be a
centerpiece of Macy’s ‘American Icon’s’ campaign and will give our
customers fresh, fun and feminine fashion to take her into the cheerful
mood of summer.”
The “To Tommy, From Zooey” collection includes a total of 16 dresses
that range in price from $98 to $199. A selection of 14 dresses from the
capsule will be available in 200 Macy’s stores starting April 14. The
complete collection will launch on tommy.com and in Tommy
Hilfiger anchor and specialty stores in North America, Europe,
Mexico and Japan on April 21. A selection of jewelry and handbags
designed by Zooey will be exclusively available at select Tommy
Hilfiger anchor stores and on tommy.com.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger,
Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is
one of the world’s most recognized designer apparel groups. Its focus is
designing and marketing high-quality menswear, womenswear, children’s
apparel and denim collections. Through select licensees, the Group
offers complementary lifestyle products such as sportswear for men,
women, juniors and children; footwear; athletic apparel (golf, swim and
sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear;
watches; handbags; men’s tailored clothing; men’s dress furnishings;
socks; small leather goods; fragrances; home and bedding products;
bathroom accessories; and luggage. The Hilfiger Denim product
line consists of jeanswear and footwear for men, women and children;
bags; accessories; eyewear and fragrance. Merchandise under the Tommy
Hilfiger brands is available to consumers worldwide through an
extensive network of Tommy Hilfiger retail stores, leading
specialty and department stores and other select retailers and retail
channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s
and Olga, and its licensed brands, including Speedo, Geoffrey
Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL
Michael Kors, Sean John, Chaps, Donald J. Trump
Signature Collection, JOE Joseph Abboud, DKNY, Ike
Behar and John Varvatos.
About Zooey Deschanel
Emmy, Golden Globe and Grammy nominee, and Critics Choice Award winner
Zooey Deschanel is an entertainer in every sense of the word, bringing
the classical leading lady back to the modern audience with her old
fashioned charm. Lauded as “timeless”, “vintage” and “ethereal,”
Deschanel’s stars on the big and small screen have cemented her place as
one of the most beloved actresses of our time. Cinemaphiles have long
known Zooey for her memorable performances in films like (500) Days of
Summer, Almost Famous, and Elf and now television audiences have fallen
in love with Zooey’s Jess in Fox’s tent pole highest rated comedy
series, New Girl (for which she also serves as producer). Zooey’s music
has only added to her performance tapestry. Her latest album She & Him:
Volume 3 debuted at #15 on the Billboard Top 200 and was one of 2013’s
most critically acclaimed albums. She is co-creator and a frequent
contributor to the website HelloGiggles. Zooey, who was named for the
male character in J. D. Salinger’s Franny and Zooey, spent much of her
childhood on-location with her actress mother, Mary Jo, and her father
Caleb, an Academy Award-nominated cinematographer. She credits her
father with instilling in her a keen visual sense and great style.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140127005837/en/
Source: PVH Corp.
Investors:
Dana Perlman
Treasurer, SVP - Business
Development and Investor Relations
212-381-3502
or
For
further information:
Zach Eichman
VP, Global Corporate
Communications
212-548-1938
zacheichman@tommy.com
Evan
Tye
Corporate Communications Manager
212-548-1989
evantye@tommy.com
