The mini-series sheds new light on Lewis Hamilton’s personal
ambitions, what fuels his drive to exceed expectations, break down
barriers and raise his performance to inspire those around him
AMSTERDAM--(BUSINESS WIRE)--May 1, 2018--
Tommy Hilfiger, which is owned by PVH
Corp. (NYSE:PVH), announces the launch of a documentary mini-series #WhatsYourDrive,
revealing the man behind British racing legend Lewis Hamilton, global
brand ambassador for TOMMY HILFIGER men’s. New episodes will be
released in line with the races on the 2018 Formula One World
Championship® Race calendar, with every feature focused on a different
aspect of Lewis Hamilton’s multifaceted personal and professional life.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180501006145/en/
Lewis Hamilton featured in the TOMMY HILFIGER #WhatsYourDrive documentary mini-series
“Lewis has this relentless drive to grow and reach new ambitions both on
and off the track, inspiring his fans around the world,” said Tommy
Hilfiger. “This personal mini-series brings a new, intimate perspective
on Lewis’ journey to achieve his full potential in Formula One racing,
revealing sides few people know about him.”
From Lewis Hamilton’s love of music and fashion, to the values that
guide him every day, to his efforts to encourage younger generations to
relentlessly follow their dreams, the #WhatsYourDrive series of
episodes is about an incredible will to succeed in all aspects of life,
inspiring the next generation of TOMMY HILFIGER fans along the
way.
“This is a story of personal growth, exploration and self-expression
beyond the track that I’m excited to share with fans globally,” said
Lewis Hamilton. “It’s about setting goals, embracing every opportunity
that exists and never letting anyone or anything get in the way.”
Lewis Hamilton will share every episode, including the trailer
released on May 1, 2018 through his official social media accounts,
including Instagram, Facebook and YouTube, where he connects with more
than 18 million fans. The documentary mini-series will also be available
on the dedicated paddock
page on tommy.com, a dynamic one-stop platform that celebrates
Lewis Hamilton’s brand ambassadorship and Tommy Hilfiger’s strategic
partnership with four-time Formula One World Champions Mercedes-AMG
Petronas Motorsport, bringing together the latest campaign images,
videos and collection looks.
The brand heritage of TOMMY HILFIGER is closely linked with pop
culture and sports icons. In the ‘90s, Hilfiger was one of the first
designers to blend fashion and celebrity, and he became a pioneer in the
industry by dressing young artists such as Aaliyah, Mark Ronson and
Usher; and featuring musicians such as David Bowie and Beyoncé in his
advertising campaigns. In recent years, Tommy Hilfiger has
established inspiring partnerships with international supermodel Gigi
Hadid, designing four TommyXGigi capsule collections with her,
international tennis champion Rafael Nadal, award-winning
musician/producer duo The Chainsmokers, and Hong Kong actor Shawn Yue,
reflecting the brand’s commitment to broaden its reach and connect with
the next generation of consumers. Tommy Hilfiger also has a history with
Formula One, most recently announcing a multi-year strategic partnership
as the Official Apparel Partner for the four-time World Champions
Mercedes-AMG Petronas Motorsport. The brand previously sponsored
the Lotus Formula One team from 1991 to 1994, and was the first
non-automotive brand to sponsor Ferrari’s Formula One team, including
uniforms created by the designer himself, in 1998.
Friends and followers of the brand are invited to join the conversation
on social media using #WhatsYourDrive and the handles @TommyHilfiger and
@LewisHamilton.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY
JEANS, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s collection
apparel and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle
products such as eyewear, watches, fragrance, athletic apparel (golf and
swim), socks, small leather goods, home goods and luggage. The TOMMY
JEANS product line consists of jeanswear and footwear for men and
women, accessories, and fragrance. Merchandise under the TOMMY
HILFIGER and TOMMY JEANS brands is available to consumers
worldwide through an extensive network of TOMMY HILFIGER and TOMMY
JEANS retail stores, leading specialty and department stores, select
online retailers, and at tommy.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 36,000 associates
operating in over 40 countries and nearly $9 billion in annual revenues.
We own the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’s,
Olga
and Geoffrey Beene brands, as well as the digital-centric True
& Co. intimates brand, and market a variety of goods
under these and other nationally and internationally known owned and
licensed brands.
*The Speedo brand is licensed for North America and the Caribbean
in perpetuity from Speedo International Limited.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180501006145/en/
Source: Tommy Hilfiger
Tommy Hilfiger
Baptiste Blanc, +31-62904-2334
Sr.
Director, Global Communications
Baptiste.Blanc@tommy.com
or
Lewis
Hamilton
Emma Philpott, +44-74924-49969
International Head
of Entertainment and Sport
Emma.Philpott@purplepr.com
