As part of his global 30th anniversary tour, iconic American designer
Tommy Hilfiger will visit Beijing for a special program including his
30th anniversary runway show and the opening of the largest ‘Tommy
Hilfiger’ store in China.
AMSTERDAM--(BUSINESS WIRE)--Apr. 30, 2015--
Tommy Hilfiger, which is owned by PVH Corp. (NYSE:PVH), is pleased to
announce that Mr. Tommy Hilfiger will visit Beijing, China, to
commemorate the 30th anniversary of his namesake brand. Between May 24
and 26, Mr. Hilfiger will host events throughout Beijing including an
exclusive recreation of his Fall 2015 Hilfiger Collection runway
show, which marks the first time the brand is bringing the event
to an international setting. Debuted at New York Fashion Week in
February, the Fall 2015 collection is inspired by American football,
fusing stadium spirit and varsity motifs with Hilfiger’s classic
American sportswear designs. The complete show experience will be
transported to Beijing for the runway event, which will include looks
from the men’s and women’s collections and take place against the
celebrated backdrop of Hilfiger’s football stadium set.
Tommy Hilfiger Fall 2015 Fashion Show (Photo: Business Wire)
Mr. Hilfiger’s visit will also mark the grand opening of the largest Tommy
Hilfiger store in China, located in Beijing’s prestigious In88
shopping center. For the first time in the country, the new two-story
location will showcase Hilfiger Collection, the pinnacle of the Tommy
Hilfiger brand’s design offerings. The premium women’s collection
blends the brand’s Americana heritage with contemporary influences and
luxurious textiles, and features designs that premiere on the runway
during New York Fashion Week.
“For the first time, we’ll transport our entire New York runway show to
a new setting abroad,” said Tommy Hilfiger. “I’m excited to bring the
spirit of an authentic American football game to China and share the
unique experience as part of our 30th anniversary celebrations. It’s the
perfect platform to share our signature style and brand values across
men’s and women’s fashion with a new audience in China, and a great way
to celebrate the opening of our largest store in the country.”
“Since we entered the Chinese market, it has been an important region
for the expansion of our global business,” said Daniel Grieder, CEO,
Tommy Hilfiger. “Today, with our solid foundation of over 100 stores
across the country, we are able to embark on a number of exciting
strategies focused on unlocking the growth potential, sharing our
all-American heritage, and expanding our brand presence and business.”
The two-story Tommy Hilfiger store at the In88 shopping center
spans over 500-square-meters (5,400-square feet) and reflects the
brand’s “classic American cool” DNA. The first floor showcases women’s
sportswear, Hilfiger Collection and accessories including
Italian-made footwear and bags, while the second floor features the Tommy
Hilfiger Tailored and men’s sportswear collections.
Bespoke décor reflects the brand’s all-American heritage and is inspired
by a blend of tradition and modernity, from over-dyed patchwork rugs,
vintage furniture and antiques to digital screens and custom-designed
lighting fixtures. The store’s visually striking façade stretches over
30 meters along two sides of the mall, while large windows host
high-resolution digital screens that display the latest Tommy
Hilfiger advertising campaign videos and imagery, creating an
engaging and immersive brand experience.
Mr. Hilfiger’s 30th anniversary trip to China will be complemented by an
extensive digital program designed to engage the Chinese consumer and
shared globally via Tommy Hilfiger’s social media channels,
including Weibo and Wechat. Friends and followers of the Tommy
Hilfiger brand are invited to join the conversation using
#TommyChina.
There are over 1,400 Tommy Hilfiger stores in over 90 countries
worldwide including global flagships in seven locations: Fifth Avenue,
New York (September 2009); the Champs-Élysées, Paris (November 2010);
Brompton Road, London (August 2011); Omotesando, Tokyo (April 2012);
Regent Street, London (November 2012); Robertson Boulevard, Los Angeles
(February 2013); and Schadowstraße, Düsseldorf (August 2013). Anchor
stores are located in Amsterdam, Beijing, Berlin, Bogotá, Buenos Aires,
Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong
Kong, Istanbul, London, Luxembourg, Madrid, Mexico City, Miami, Milan,
Montréal, Moscow, Mumbai, Munich, New York, Osaka, Panama City,
Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Vancouver,
Vienna, and Zurich.
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger
Denim, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s collection
apparel and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle
products such as eyewear, watches, fragrance, athletic apparel (golf and
swim), socks, small leather goods, home goods and luggage. The Hilfiger
Denim product line consists of jeanswear and footwear for men and
women, accessories, and fragrance. Merchandise under the Tommy
Hilfiger and Hilfiger Denim brands is available to consumers
worldwide through an extensive network of Tommy Hilfiger and Hilfiger
Denim retail stores, leading specialty and department stores, select
online retailers, and at tommy.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, and Ike Behar.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150430006131/en/
Source: PVH Corp.
Tommy Hilfiger
Asia Pacific:
Eric Reed, +852 3916 1336
Vice
President, Marketing & Communications
eric.reed@tommy.com
or
Europe:
Mark
Fleming, +31 (0) 20 709 8074
Director of Communications, EMEA
Mark.Fleming@tommy.com
or
North
America:
Zach Eichman, +1 212 548 1938
Vice President, Global
Corporate Communications
ZachEichman@tommy.com
or
Latin
America:
Lisa Bressler, +1 212 548 1365
Director of Marketing
& Communications
lbressler@tommy.com
